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Pedro Jahara is a distinguished Brazilian designer, creative director, and entrepreneur currently based in New York. He is a co-founder and Chief Creative Officer (CCO) at OIO, a creative company that operates at the intersection of design, technology, and strategy, focusing on creating future-forward products, services, and experiences. Pedro has a rich background in interaction design, user experience, and speculative design, consistently pushing the boundaries of how technology can enhance human life. Before OIO, he held influential design leadership roles at Fjord (part of Accenture Song), where he contributed to global innovation projects for major brands. His work often explores the ethical and societal implications of emerging technologies, and he is known for his visionary approach to problem-solving and creating meaningful connections between people and technology.
Pedro Jahara's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Co-founded and leads the creative vision for OIO (www.oio.studio), an independent creative company. OIO partners with ambitious organizations to explore, design, and build future-defining products, services, and ventures.
Held key design leadership positions, including Group Design Director at Fjord, where he led multidisciplinary teams in delivering innovative design solutions and digital transformations for prominent global clients across various industries.
Frequently invited to speak at international conferences and events on topics related to design, innovation, speculative futures, and the impact of technology on society. Contributes to shaping contemporary design discourse.
Throughout his career, projects Pedro has led or significantly contributed to have received recognition and awards in the design and advertising industry, underscoring his commitment to excellence and innovation.
Known for applying principles of speculative and critical design to explore potential futures and provoke discussion about the role of technology in society, helping organizations anticipate and navigate change.
Y Combinator - Year 2022
USP - Universidade de São Paulo - Year 2004
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