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Pawoot Pongvitayapanu, often known as Pom, is a prominent Thai serial entrepreneur, angel investor, and a pioneering figure in Thailand's e-commerce industry. He is best known as the founder of TARAD.com, one of Thailand's first and largest e-commerce websites, which he established in 1999 and successfully grew before it was acquired by Rakuten in 2009. Currently, he serves as the CEO of efrastructure Group, a company focused on driving digital transformation and supporting online businesses in Southeast Asia through various services including e-commerce solutions, digital marketing, and payment systems. Pawoot is also an active angel investor, mentor, and a sought-after speaker on topics related to e-commerce, digital marketing, and entrepreneurship. He is dedicated to fostering the growth of the tech startup ecosystem in Thailand and the wider region, frequently sharing his insights through various platforms and publications.
Pawoot (Pom) Pongvitayapanu's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Established TARAD.com in 1999, pioneering the e-commerce landscape in Thailand and building it into a leading online marketplace.
Successfully navigated the acquisition of TARAD.com by Japanese e-commerce giant Rakuten in 2009, a landmark deal in the Thai tech industry.
Leads efrastructure Group, providing comprehensive e-commerce and digital transformation solutions to businesses in Southeast Asia, fostering online growth.
Actively invests in and mentors numerous startups in Thailand and Southeast Asia, contributing significantly to the growth of the regional tech ecosystem.
Recognized as a thought leader, frequently speaking at major industry events and authoring content on e-commerce, digital trends, and entrepreneurship in Thailand.
Played a key role in establishing and leading the Thailand E-commerce Association, advocating for the industry's development and best practices.
Sasin Graduate Institute of Business Administration of Chulalongkorn University - Year 2007
Chulalongkorn University - Year 2014
Assumption University - Year 2000
Rangsit University - Year 1993
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Pay Solution Co., Ltd. is a leading payment gateway service provider in Thailand, offering comprehensive online payment solutions for e-commerce businesses. They enable merchants to accept various payment methods, including credit/debit cards, internet banking, e-wallets, and QR code payments, aiming to simplify and secure online transactions for both businesses and their customers. Their services are designed to support businesses of all sizes, from startups to large enterprises, facilitating seamless integration and reliable payment processing.
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