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Paula Paw
,Singapore
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Find Paula Paw's PhoneWho Is Paula Paw?
Paula Paw is a seasoned Product Management leader with 12 years of experience in conceptualizing, developing, and launching innovative digital products across SaaS, e-commerce, and mobile application domains. She excels at translating complex user needs and market opportunities into actionable product strategies and roadmaps. Paula is known for her data-driven decision-making, her collaborative leadership style fostering cross-functional team alignment (engineering, design, marketing), and her passion for creating user-centric experiences that drive business growth. She is adept at agile methodologies and has a strong technical understanding, enabling effective communication with development teams. Paula is also a strong advocate for sustainable technology and ethical AI practices within product development.
How Did Paula Paw's Career Path Shape Their Journey?
Paula Paw's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Paula Paw's Key Achievements?
Scaled 'ConnectSphere' SaaS Platform Users by 300%
Led product strategy and execution for 'ConnectSphere,' resulting in a 300% user growth and 150% ARR increase within two years by identifying and capitalizing on underserved market segments and enhancing core platform features.
Launch of Award-Winning 'EcoRoute' Mobile App
Spearheaded the development and launch of 'EcoRoute,' a mobile application for sustainable travel planning, which won the 'GreenTech Innovation Award 2022' and acquired 500,000+ downloads in its first year.
Implemented Data-Driven Product Culture
Championed and implemented a company-wide shift towards data-informed product decisions by establishing key metrics, A/B testing frameworks, and user analytics dashboards, improving feature adoption by 40%.
Keynote Speaker at ProductWorld Europe 2023
Invited as a keynote speaker to share insights on 'The Future of Ethical AI in Product Management,' addressing an audience of over 2,000 product professionals.
What's Paula Paw's Educational Background?
Bachelor's Degree, Arts and Social Sciences
National University of Singapore - Year 2011
High School
Anglo-Chinese School (International), Singapore - Year 2009
Buying Intent Signals for Paula Paw
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Company Overview
VersaFleetVersaFleet is a SaaS (Software-as-a-Service) company providing a cloud-based Transport Management System (TMS) designed to help businesses automate and optimize their logistics and fleet operations. From an end-user perspective, this means companies can easily plan delivery routes, track vehicles in real-time, manage drivers and jobs, communicate ETAs to customers, and capture electronic proof of delivery (ePOD). The platform aims to improve efficiency, reduce operational costs, enhance customer satisfaction, and enable more sustainable last-mile logistics for businesses of various sizes.
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