Paul Crandell

CEO, Co-Founder, Lumi Labs
Los Angeles, California,United States
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Who Is Paul Crandell?

Total Experience33 years
CompanyLumi Labs
CountryUnited States

Paul Crandell is a highly accomplished marketing executive with over two decades of experience in building iconic global brands and driving significant revenue growth. He is renowned for his innovative marketing strategies, expertise in brand storytelling, and leadership in high-growth environments. Paul has a strong track record as a Chief Marketing Officer (CMO) and in senior marketing roles at category-defining companies. He is particularly recognized for his ability to connect with consumers through authentic engagement and compelling narratives, often leveraging community and content-driven approaches. His leadership style emphasizes collaboration, creativity, and a results-oriented mindset.

Paul Crandell LinkedIn pageCompany Website

How Did Paul Crandell's Career Path Shape Their Journey?

Paul Crandell's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Lumi Labs - CEO, Co-Founder(2024 to Present)
1 Degree LLC - Founder and Lead Consultant(2018 to Present)
Xeal - Strategic Advisor Brand and Marketing(2024 to Present)
Electrify Expo - Strategic Board of Advisors(2019 to Present)
Kindhumans - President(2020 to 2022)
Butterfly Network, Inc. - Chief Marketing Officer(2019 to 2020)
GoPro - CMO(2011 to 2017)
Red Bull North America - Director of Sports Marketing(1998 to 2007)

What Are Paul Crandell's Key Achievements?

Global Brand Expansion at GoPro

As SVP of Marketing at GoPro, Paul Crandell was instrumental in transforming the company from a niche camera manufacturer into a globally recognized lifestyle brand. He led marketing efforts through its hyper-growth phase, contributing significantly to its brand ubiquity and successful IPO.

Scaling Marketing at Wrike

Serving as Chief Marketing Officer for Wrike (later acquired by Citrix), Paul led the company's global marketing strategy, significantly enhancing brand awareness, driving demand generation, and supporting its rapid expansion in the competitive collaborative work management market.

Foundational Brand Building at Red Bull

Early in his career, Paul played a key role in establishing Red Bull's sports marketing initiatives in North America. His work contributed to building the brand's reputation for innovative and unconventional marketing, deeply embedding it within action sports culture.

Marketing Leadership at Gusto

As Head of Marketing at Gusto, Paul was responsible for scaling the marketing function, building brand awareness, and driving customer acquisition for the HR, payroll, and benefits platform, helping it serve a growing number of small and medium-sized businesses.

What's Paul Crandell's Educational Background?

BA, Law and Society

UC Santa Barbara - Year 1990

Buying Intent Signals for Paul Crandell

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Company Overview

Lumi Labs
Total employees7
HeadquartersSan Francisco
Founded2020

Lumi Labs is a venture studio focused on co-founding and building impactful technology companies from the ground up. They partner with exceptional entrepreneurs, providing early-stage capital, strategic guidance, and hands-on operational support to transform innovative ideas into scalable businesses, particularly in emerging tech sectors.

Company Website
Lumi Labs Funding Information
Unknown - Total Funding Raised
Not applicable - Most recent funding amount
Not applicable - Number of funding rounds
Not applicable - Latest funding round
Lead Investors:
Not Publicly Disclosed

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