Paul Coppin

Vice President Marketing EMEA, Nutrabolt
London Area, United Kingdom,United Kingdom
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Who Is Paul Coppin?

Total Experience24 years
CompanyNutrabolt
CountryUnited Kingdom

Paul Coppin is an accomplished Associate Professor and researcher specializing in inclusive design, data sonification, physicalization, and multi-sensory experience design. His work focuses on making complex information and digital experiences more accessible and understandable to diverse audiences, particularly those with sensory disabilities. He is deeply involved in investigating how technology can mediate and augment human perception and interaction, often exploring the intersection of art, design, and engineering. Paul is also passionate about critical and speculative design approaches, encouraging a reflective and ethical engagement with technology's societal impacts. He actively contributes to graduate studies, mentoring students in digital futures and related interdisciplinary fields.

How Did Paul Coppin's Career Path Shape Their Journey?

Paul Coppin's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Nutrabolt - Vice President Marketing EMEA(2022 to Present)
pladis Global - Health & Wellness Marketing Director at Pladis Global(2021 to 2022)
Glanbia Performance Nutrition (GPN) - UK & Ireland Marketing Director(2018 to 2021)
Byron - Marketing Director(2016 to 2018)
Red Bull - Head of Marketing(2012 to 2016)
Elvis communications - Group Account Director(2004 to 2010)
bd-ntwk - Senior Account Manager(2001 to 2003)
CbH - Account Executive(1999 to 2000)

What Are Paul Coppin's Key Achievements?

Pioneering Research in Data Sonification and Physicalization

Developed and championed novel methods for translating complex data into auditory and tangible forms, significantly enhancing accessibility and comprehension for users with diverse perceptual abilities, including those with visual impairments.

Leadership in Inclusive Design Education

As Graduate Program Director for Digital Futures at OCAD University, he has significantly shaped a curriculum that embeds principles of inclusive design, accessibility, and ethical technology development, preparing students to create more equitable digital solutions.

Advancements in Multi-Sensory Experience Design

Contributed to the theoretical and practical understanding of how integrating multiple sensory modalities (sound, touch, vision) can create richer, more engaging, and more effective human-computer interactions.

Contributions to Critical and Speculative Design Discourse

Actively promotes and applies critical and speculative design methodologies to explore the social, cultural, and ethical implications of emerging technologies, fostering foresight and responsible innovation.

What's Paul Coppin's Educational Background?

BA Hons, Business

Kingston University - Year 1995

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Company Overview

Nutrabolt
Total employees800
HeadquartersAustin
Founded2002

Nutrabolt is a rapidly growing, global active health and wellness company with a portfolio of market-leading performance-oriented brands that energize and fuel active lifestyles. The company's brands, C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), Cellucor® (an award-winning sports nutrition brand), and XTEND® (the #1 BCAA brand in the United States), are distributed in over 125 countries. Nutrabolt is committed to making fitness and wellness accessible to all by creating innovative products that support performance and well-being.

Nutrabolt Funding Information
Unknown - Total Funding Raised
$863M - Most recent funding amount
4 - Number of funding rounds
7 Dec, 2022 - Latest funding round
Lead Investors:
Keurig Dr Pepper
MidOcean Partners

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