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Patrice Sterling is a highly accomplished marketing and communications executive with a strong focus on brand development and strategic growth, particularly within the tourism and fast-moving consumer goods (FMCG) sectors. Currently serving as the Director of Marketing & Communications at the Jamaica Tourist Board, she is instrumental in shaping and promoting Jamaica's global tourism narrative. Her career spans over a decade, marked by successful tenures at major corporations like J. Wray & Nephew Ltd. (a Campari Group company) and Diageo, where she honed her expertise in brand management, strategic partnerships, and integrated marketing campaigns. Patrice is recognized for her dynamic leadership, innovative approach to marketing challenges, and her passion for showcasing Jamaican culture and experiences to the world.
Patrice Sterling π―π²'s work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Leads the overall marketing and communication strategies to enhance Jamaica's brand visibility and attractiveness as a leading global tourist destination. Responsible for integrated marketing campaigns, public relations, and digital engagement.
Successfully managed and significantly grew key beverage brands within the Campari Group portfolio for over seven years. Developed and executed comprehensive marketing plans, including new product launches and market penetration strategies.
Managed prominent global spirit and beer brands, contributing to their market share growth and brand equity through strategic marketing initiatives and consumer engagement programs.
Playing a pivotal role in adapting Jamaica's tourism marketing to evolving global travel trends and consumer behaviors, particularly in a post-pandemic landscape, to ensure sustained visitor arrivals and economic impact.
Bluefield State University - Year 2021
Titchfield High School - Year 2012
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