Pat Isom

Vice President Agency Development, The Trade Desk
Chicago, Illinois,United States
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Who Is Pat Isom?

Total Experience36 years
CompanyThe Trade Desk
CountryUnited States

Pat Isom is a highly accomplished professional with over 15 years of experience in product management and software development, specializing in SaaS solutions and agile methodologies. Pat has a proven track record of leading cross-functional teams to deliver innovative products that meet market demands and drive business growth. With a keen eye for user experience and a data-driven approach to decision-making, Pat excels at translating complex technical concepts into clear, actionable strategies. Passionate about mentorship and fostering inclusive team environments, Pat is dedicated to continuous learning and staying at the forefront of technological advancements.

How Did Pat Isom's Career Path Shape Their Journey?

Pat Isom's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

The Trade Desk - Vice President Agency Development(2019 to Present)
LinkedIn - Agency Partnership Lead(2013 to 2018)
Razorfish - Group VP, Client Partner(2012 to 2013)
Leo Burnett - SVP, Account Director(2005 to 2007)
Arc Worldwide - VP, Account Director(2003 to 2005)
Semaphore Partners (Novo / Giant Step) - Sr. Client Partner(2001 to 2003)
Giant Step (digital marketing) - Account Director(1999 to 2001)
Agency.com - Account Director(1996 to 1999)
Frankfurt Balkind Partners - Account Director(1993 to 1996)
Wells Rich Greene BDDP - Sr. Account Executive(1989 to 1993)

What Are Pat Isom's Key Achievements?

Launched Flagship SaaS Product Suite

Led the end-to-end product lifecycle for a new flagship SaaS platform, from ideation and market research through development, launch, and post-launch optimization. Achieved 200% of a_id_h='initial' initial user adoption targets within the first six months and secured key enterprise clients.

Scaled Product Team and Processes

Successfully scaled the product management team from 3 to 15 members, implementing robust agile frameworks and product development processes that improved team velocity by 40% and reduced time-to-market for new features.

Keynote Speaker at Tech Innovate Conference 2023

Selected as a keynote speaker to present on 'The Future of AI in Product Development,' sharing insights with over 1,000 industry professionals and receiving outstanding feedback for thought leadership.

Patent for Novel User Authentication System

Co-invented and was granted a patent for a novel multi-factor authentication system that enhances security while improving user experience, subsequently integrated into the company's core product offerings.

What's Pat Isom's Educational Background?

Master of Arts - MA, Applied Economics

University of Michigan - Year 1988

BS, Mathematics, English, Economics

Hillsdale College - Year 1984

Mini MBA, Marketing

MiniMBA - Year 2018

High School

Detroit Catholic Central - Year 1980

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Company Overview

The Trade Desk
Total employees3170
HeadquartersVentura
Founded2009

The Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across various ad formats and channels, including display, video, audio, native, and social, on a multitude of devices such as computers, mobile devices, and connected TV. They provide advertisers with a transparent and efficient way to reach their target audiences at scale.

The Trade Desk Stock Information
The Trade Desk, Inc. is listed on the NASDAQ under the ticker symbol TTD. The company went public on September 21, 2016

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