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Oren Kaniel
San Francisco, California,United States
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Find Oren Kaniel's PhoneWho Is Oren Kaniel?
Oren Kaniel is the CEO and Co-founder of AppsFlyer, a global leader in mobile attribution and marketing analytics. Since co-founding the company in 2011, Oren has been instrumental in shaping its vision and strategy, driving its growth to become a SaaS powerhouse that empowers marketers worldwide to make better decisions. He is passionate about building customer-centric products and fostering a strong company culture focused on innovation and impact. Under his leadership, AppsFlyer has helped thousands of brands measure and optimize their marketing spend, navigating the complexities of the digital advertising ecosystem, including the evolving landscape of user privacy.
How Did Oren Kaniel's Career Path Shape Their Journey?
Oren Kaniel's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Oren Kaniel's Key Achievements?
Co-founding and Leading AppsFlyer to Market Leadership
Successfully co-founded AppsFlyer in 2011 and scaled it into the leading global mobile attribution and marketing analytics platform, serving a majority of Fortune 500 brands and connecting to an ecosystem of over 10,000 partners.
Securing Significant Funding and Achieving Unicorn Status
Led AppsFlyer through multiple successful funding rounds, including a $210 million Series D round led by General Atlantic in 2020, valuing the company at $1.6 billion, and later rounds pushing its valuation significantly higher, solidifying its 'unicorn' status and beyond.
Championing Privacy-Centric Measurement Solutions
Pioneered and advocated for privacy-preserving measurement technologies and frameworks, guiding AppsFlyer to develop innovative solutions that respect user privacy while providing valuable insights for marketers in a post-IDFA/GAID world.
Global Expansion and Team Growth
Oversaw the expansion of AppsFlyer to over 20 global offices with more than 1,500 employees, building a diverse and talented team dedicated to customer success and technological excellence.
What's Oren Kaniel's Educational Background?
MBA, MBA - The Exchange Student | Class of 2010
The Wharton School - Year 2009
MBA, MBA
Reichman University - Year 2008
BA, Computer Science, Cum laude
Technion - Israel Institute of Technology - Year 1999
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Company Overview
AppsFlyerAppsFlyer is a global leader in mobile attribution and marketing analytics. From an end-user perspective, this means AppsFlyer provides app developers and marketers with crucial data on how users find and interact with their mobile apps. This helps businesses understand which advertising campaigns are effective, how users engage with their app, and ultimately, how to optimize their marketing spend and improve user experience to grow their app's audience and revenue.
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