Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Olivia Roach is an accomplished Senior Content Strategist with a decade of experience in crafting compelling narratives and data-driven content strategies for SaaS and technology companies. She excels at understanding target audiences, developing comprehensive content calendars, and optimizing content for SEO and user engagement. Olivia is passionate about leveraging storytelling to build brand authority, drive organic growth, and foster meaningful connections with customers. Her expertise spans across various content formats including blog posts, whitepapers, case studies, social media campaigns, and video scripts. She is a collaborative leader, adept at working with cross-functional teams to achieve marketing objectives.
Olivia Roach's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Nominated for the 'Content Marketing Professional of the Year' award by the Content Marketing Institute for innovative campaign strategies and significant contributions to thought leadership in the SaaS industry.
Spearheaded a comprehensive content overhaul and SEO optimization strategy at TechSolutions Inc., resulting in a 200% increase in organic website traffic and a 150% growth in qualified leads within 12 months.
Delivered a keynote presentation on 'The Future of AI in Content Creation' at ContentCon 2023, sharing insights with over 500 industry professionals.
Authored a well-received guide on creating human-centric content, 'The Empathetic Marketer: Connecting with Your Audience in a Digital World', available on major online platforms.
Glasgow Graduate School of Law - Year 2003
The University of Edinburgh - Year 1999
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Tesco Media & Insight Platform, powered by dunnhumby (a Tesco company), is a retail media arm that enables brands and advertising agencies to connect with Tesco shoppers. It leverages Tesco's extensive first-party data, primarily from its Clubcard loyalty program, to offer targeted advertising solutions across Tesco's online channels (website, app) and potentially in-store. The platform provides insights into customer behavior, campaign performance measurement, and helps brands reach relevant audiences at various points in their shopping journey, ultimately aiming to drive sales and brand growth.
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