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Norma Kauffman
Archbold, Ohio,United States
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Find Norma Kauffman's PhoneWho Is Norma Kauffman?
Norma Kauffman is a highly accomplished User Experience (UX) Research Lead with over 18 years of experience dedicated to understanding user needs and translating them into intuitive, impactful, and accessible digital products. She possesses a deep expertise in a wide range of qualitative and quantitative research methodologies, usability testing, and human-centered design principles. Norma is passionate about advocating for the user at every stage of the product development lifecycle and has a proven track record of leading cross-functional teams to deliver innovative solutions that meet both user needs and business objectives. She is a strong believer in mentorship and frequently contributes to the UX community through workshops and articles.
How Did Norma Kauffman's Career Path Shape Their Journey?
Norma Kauffman's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Norma Kauffman's Key Achievements?
Global UX Research Excellence Award 2022
Recognized for leading a groundbreaking international research initiative that identified key cultural nuances in user behavior, significantly improving global product adoption rates for a flagship software suite.
Innovator in Accessibility Design
Pioneered and implemented a new set of accessibility guidelines and testing protocols within her organization, resulting in products that achieved WCAG 2.1 AA compliance and demonstrably improved usability for users with disabilities.
Keynote Speaker at UX Insight Conference 2023
Invited to deliver a keynote on 'The Future of Empathetic Design: Integrating AI for Enhanced User Understanding,' sharing her vision with industry leaders and practitioners.
Published 'The Empathetic Researcher's Toolkit'
Authored a well-received guide on practical methods for conducting empathetic user research, which has become a go-to resource for junior and mid-level UX researchers.
Led Redesign of Core Enterprise Platform
Successfully led the user research and UX strategy for the complete redesign of a major enterprise platform, resulting in a 40% increase in user satisfaction and a 25% reduction in task completion times.
What's Norma Kauffman's Educational Background?
Buying Intent Signals for Norma Kauffman
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Company Overview
Farmers & Merchants State Bank - Archbold, OHFarmers & Merchants State Bank (F&M Bank), with its headquarters in Archbold, Ohio, is a community-focused financial institution established in 1897. It provides a comprehensive range of banking services to individuals, families, businesses, and agricultural clients across Northwest Ohio, Northeast Indiana, and Southern Michigan. Services include personal and business checking and savings accounts, mortgage and consumer loans, commercial and agricultural lending, wealth management, and robust online and mobile banking solutions. F&M Bank emphasizes strong community ties, local decision-making, and personalized customer service, aiming to foster financial growth and stability within the communities it serves. It operates as a subsidiary of Farmers & Merchants Bancorp, Inc.
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