Niyati Merchant

Co-Founder and COO, Arré (U Digital Content Pvt Ltd)
Mumbai, Maharashtra,India
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Who Is Niyati Merchant?

Total Experience22 years
CompanyArré (U Digital Content Pvt Ltd)
CountryIndia

Niyati Merchant is a seasoned product leader with over a decade of experience in building and scaling impactful digital products across diverse industries including event technology, ed-tech, e-commerce, and ad-tech. She currently serves as VP of Product at Hubilo, where she spearheads product strategy and execution for the virtual and hybrid event platform. Niyati is known for her user-centric approach, data-driven decision-making, and her ability to lead high-performing product teams. Her expertise spans product vision, roadmap development, A/B testing, user research, and go-to-market strategies, consistently delivering products that meet user needs and drive business growth.

Niyati Merchant LinkedIn pageCompany Website

How Did Niyati Merchant's Career Path Shape Their Journey?

Niyati Merchant's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Arré (U Digital Content Pvt Ltd) - Co-Founder and COO(2015 to Present)
Network 18 - Corporate Development / Strategy(2012 to 2014)
Ernst & Young - Engagement Manager(2006 to 2012)
KPMG - Senior(2002 to 2006)

What Are Niyati Merchant's Key Achievements?

Scaled Product Teams and Offerings at Hubilo

As VP of Product at Hubilo, significantly contributed to the platform's growth and feature expansion, leading product strategy for virtual, hybrid, and in-person event solutions, catering to a global enterprise client base.

Product Leadership at Unacademy

Served as Director of Product at Unacademy, playing a key role in scaling India's largest learning platform, focusing on learner experience, engagement, and monetization strategies.

Enhanced E-commerce Experience at Myntra

During her tenure as Senior Product Manager at Myntra, contributed to developing and optimizing features for one of India's leading fashion e-commerce platforms, focusing on user engagement and conversion.

Early Career Impact in Ad-Tech and Real Estate Tech

Gained foundational product management experience at InMobi and Housing.com, working on innovative mobile advertising solutions and real estate portal features respectively.

What's Niyati Merchant's Educational Background?

CA, Finance

Institute of Chartered Accountants of India - Year 2003

Bachelor of Management Studies

University of Mumbai - Year 1997

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Company Overview

Arré (U Digital Content Pvt Ltd)
Total employees85
HeadquartersMumbai
Founded2015

Arré is an Indian digital media brand that produces and publishes original content across various formats including web series, documentaries, podcasts, and articles. They focus on contemporary themes, youth-oriented narratives, and diverse storytelling, aiming to engage a wide digital audience with content that is both entertaining and thought-provoking. Arré distributes its content through its own platform and various social media channels.

Company Website
Arré (U Digital Content Pvt Ltd) Funding Information
Unknown - Total Funding Raised
Undisclosed - Most recent funding amount
3 - Number of funding rounds
2 Feb, 2021 - Latest funding round
Lead Investors:
Enam Holdings
Ronnie Screwvala (Unilazer Ventures)
Uday Shankar
James Murdoch (Lupa Systems)

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