Nicole (Kotroczo) Hillstrom

Executive Director, Programmatic BD & Partnerships, InMarket
New York City Metropolitan Area,United States
Find Nicole (Kotroczo) Hillstrom's Email
Find Nicole (Kotroczo) Hillstrom's Phone

Who Is Nicole (Kotroczo) Hillstrom?

Total Experience14 years
CompanyInMarket
CountryUnited States

Nicole Kotroczo Hillstrom is a renowned e-commerce and retail strategist, author, and speaker with over two decades of experience helping businesses thrive in the digital landscape. She is the CEO of Titania Solutions, a consultancy focused on e-commerce profitability and data analytics. Nicole is recognized for her deep expertise in customer lifetime value (CLV), inventory management, data-driven decision-making, and building sustainable, profitable e-commerce operations. Her insights are highly sought after, and she frequently shares her knowledge through industry publications, conferences, and her books. She empowers businesses to understand their data, optimize their processes, and ultimately enhance their bottom line in a competitive market.

Nicole (Kotroczo) Hillstrom LinkedIn pageCompany Website

How Did Nicole (Kotroczo) Hillstrom's Career Path Shape Their Journey?

Nicole (Kotroczo) Hillstrom's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

InMarket - Executive Director, Programmatic BD & Partnerships(2025 to Present)
Button - Publisher Partnerships(2019 to 2020)
Oracle - Senior Business Development Manager(2017 to 2019)
Digilant - Mobile Strategy/Account Manager(2015 to 2016)
Nexage (acquired by Millennial Media) - Publisher Services Manager(2011 to 2014)
Academic Risk Resources & Insurance (acquired by Cross Insurance) - Claims/IT Support(2010 to 2011)

What Are Nicole (Kotroczo) Hillstrom's Key Achievements?

Author: 'The Profitability Playbook: A Retailer’s Guide to Maximizing Online Margins'

Authored a comprehensive guide offering actionable strategies for e-commerce retailers to improve their profitability by focusing on critical metrics, operational efficiencies, and customer value optimization.

Author: 'The Digital Teammate: How to Build a Business Around an AI-Powered Future'

Co-authored a book exploring the integration of artificial intelligence in business, providing insights on how companies can leverage AI as a 'digital teammate' to enhance productivity and innovation.

CEO & Founder, Titania Solutions

Leads Titania Solutions, a consultancy dedicated to helping e-commerce and retail businesses achieve greater profitability through strategic data analysis, operational improvements, and advanced analytics.

Recognized E-commerce & Retail Expert

Frequently invited to speak at major industry conferences and events, sharing her expertise on e-commerce strategy, data analytics, retail trends, and profitability. Contributes to various industry publications.

Former CEO, Black Taper

Previously led Black Taper, another successful consultancy focused on e-commerce strategy and analytics, further establishing her reputation as a leader in the field.

What's Nicole (Kotroczo) Hillstrom's Educational Background?

Bachelor of Business Administration - BBA, Business Law

Questrom School of Business, Boston University - Year 2007

Management Internship Program

University of Sydney

Buying Intent Signals for Nicole (Kotroczo) Hillstrom

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

InMarket
Total employees325
HeadquartersCulver City
Founded2010

InMarket is a leader in location-based marketing and advertising, utilizing real-time, permission-based consumer data to identify and engage shoppers at various points in their purchase journey. They specialize in providing 'moments-based' advertising, which targets consumers during critical decision-making windows, such as when they are in or near a store. Their platform offers solutions for shopper marketing, attribution, and analytics, helping brands drive in-store traffic, increase sales, and gain deeper insights into consumer behavior. From an end-user perspective, InMarket helps businesses reach the right customers at the right time with relevant offers, ultimately enhancing the shopping experience and improving marketing ROI.

Company Website
InMarket Funding Information
$35M - Total Funding Raised
not applicable - Most recent funding amount
3 - Number of funding rounds
Nov, 2021 - Latest funding round
Lead Investors:
H.I.G. Growth Partners
JMI Equity
WestRiver Group

Highperformr's free tools for company research

Find contact info

Get verified emails, phone numbers, and LinkedIn profile details

Find similar contacts

Discover contacts with similar roles, seniority, or companies

Perform deep contact research

Uncover insights like skills, work history, social links, and more

Discover, research and enrich contacts with Highperformr — Smarter, Faster

Explore contacts in-depth — from verified emails and phone numbers to LinkedIn activity, job changes, and more — all in one powerful view.

Highperformr AI helps you surface the right people and enrich your CRM with live, accurate contact insights so your teams can connect faster and close smarter.

  • Track signals like job change, promotion, and LinkedIn activity
  • Enrich contacts with verified email, phone, and social data instantly
  • Automate enrichment and updates with powerful workflows
  • Sync enriched contact info directly into your CRM and tools

Thousands of contacts — including decision-makers, influencers, and ICP matches — are just a search away.

Intent Signals

Buyer intent signals

CRM Enrichment

Contact Enrichment

Workflows and tasks

Workflows and tasks

Integrations

Integrations

Thousands of companies, including, are just a search away.