Nicole Chang

Strategy Director, H&R Block
San Francisco, California,United States
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Who Is Nicole Chang?

Total Experience17 years
CompanyH&R Block
CountryUnited States

Nicole Chang is an accomplished Senior UX Designer and Product Strategist with over 12 years of experience transforming complex problems into intuitive and engaging user experiences. She has a proven track record of leading design teams and collaborating with cross-functional partners in agile environments to deliver innovative digital products for both web and mobile platforms. Nicole is passionate about user-centered design, accessibility, and leveraging data analytics to inform design decisions. She thrives on mentoring junior designers and fostering a culture of creative exploration and continuous improvement. Her expertise spans user research, interaction design, prototyping, and visual design, with a particular focus on SaaS and e-commerce solutions.

Nicole Chang LinkedIn pageCompany Website

How Did Nicole Chang's Career Path Shape Their Journey?

Nicole Chang's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

H&R Block - Strategy Director(2024 to Present)
L.E.K. Consulting - Consultant(2017 to 2021)
Weill Cornell Medicine - Research Technician(2015 to 2017)
Bubble Foundation - Weekly Nutrition Classroom Volunteer(2015 to 2017)
Cornell University Divisions of Nutritional Sciences - Research Assistant(2013 to 2015)
Cornell University Class Counsil - Cornell University Senior Days Planning Committee Co-Chair (2015)(2012 to 2015)

What Are Nicole Chang's Key Achievements?

Redesign of Flagship E-commerce Platform

Led the complete UX/UI overhaul of a major e-commerce platform, resulting in a 25% increase in conversion rates and a 40% decrease in cart abandonment within the first quarter post-launch.

Innovator of the Year Award 2022

Received the internal 'Innovator of the Year Award' for developing a novel user research methodology that significantly improved the accuracy of user persona development and product-market fit analysis.

Speaker at UX World Conference 2023

Presented a talk on 'Designing for Accessibility: Beyond Compliance' at the international UX World Conference, sharing best practices and case studies with industry peers.

Built and Scaled Design System

Spearheaded the creation and adoption of a comprehensive design system, which increased design and development velocity by 30% and ensured brand consistency across multiple product lines.

What's Nicole Chang's Educational Background?

Bachelor of Science (B.S.), Human Development with a Minor in Business

Cornell University - Year 2011

Degree Program

Westlake High School - Year 2007

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

H&R Block
Total employees21300
HeadquartersKansas City, Missouri
Founded1955

H&R Block is a leading global consumer tax services provider, offering tax preparation solutions through its retail locations, digital software, and online platforms. They assist individuals and small businesses with tax filing, financial planning, and related services, aiming to simplify the tax process and provide expert guidance to help clients get their maximum refund and understand their tax situation.

Company Website
H&R Block Stock Information
H&R Block, Inc. is listed on the NYSE under the ticker symbol HRB. The company went public on not applicable

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