Nicole Guilbert

Senior Vice President, Market Executive, Bank of America
Newport Beach, California,United States
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Who Is Nicole Guilbert?

Total Experience20 years
CompanyBank of America
CountryUnited States

Nicole Guilbert is a dynamic and results-oriented Senior Product Marketing Manager with over 12 years of experience in the SaaS and technology sectors. Based in Austin, Texas, she excels at crafting compelling product narratives, developing go-to-market strategies, and driving customer acquisition and retention. Nicole is passionate about understanding user needs and translating complex technical features into clear, benefit-driven messaging. She has a strong track record of collaborating with cross-functional teams, including product, sales, and engineering, to launch successful products and achieve ambitious business objectives. Her expertise includes market research, competitive analysis, content creation, and digital marketing campaign management.

How Did Nicole Guilbert's Career Path Shape Their Journey?

Nicole Guilbert's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Bank of America - Senior Vice President, Market Executive(2024 to Present)

What Are Nicole Guilbert's Key Achievements?

Exceeded MQL Targets by 40% for New Product Launch

Led the go-to-market strategy for a flagship AI-powered analytics platform, resulting in exceeding marketing qualified lead (MQL) targets by 40% within the first quarter post-launch and a 25% increase in sales pipeline.

Revitalized Brand Messaging & Positioning

Spearheaded a company-wide initiative to redefine brand messaging and product positioning, leading to a 15% increase in website conversion rates and improved brand perception scores in customer surveys.

Innovator of the Year Award (Internal)

Received the internal 'Innovator of the Year' award for developing a novel customer feedback loop system that directly influenced product roadmap prioritization and feature development, enhancing user satisfaction by 20%.

Published 'The Future of SaaS Marketing' Whitepaper

Authored and promoted a comprehensive whitepaper on emerging trends in SaaS marketing, which was downloaded over 5,000 times and generated significant industry buzz, positioning the company as a thought leader.

What's Nicole Guilbert's Educational Background?

Banking and Financial Services

Pacific Coast Banking School - Year 2020

Bachelor of Arts, Communication and Media Studies

UC San Diego

Organizational Leadership

UW Foster School of Business - Year 2020

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Bank of America
Total employees212757
HeadquartersCharlotte
Founded1904

Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs (automated teller machines), and award-winning digital banking with approximately 57 million verified digital users.

Bank of America Stock Information
Bank of America, Inc. is listed on the New York Stock Exchange under the ticker symbol BAC. The company went public on October 27, 1978

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