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Nicole Baum
American Fork, Utah,United States
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Nicole Baum is a highly accomplished and results-driven Senior Product Manager with over 12 years of experience in the tech industry, specializing in SaaS products and agile methodologies. She has a strong track record of leading cross-functional teams to deliver innovative and user-centric solutions that drive business growth and customer satisfaction. Nicole is passionate about leveraging data analytics and user research to inform product strategy and roadmap development. She is known for her strategic thinking, excellent communication skills, and ability to translate complex technical concepts into clear, actionable plans. Nicole thrives in dynamic environments and is committed to fostering a collaborative and inclusive team culture.
How Did Nicole Baum's Career Path Shape Their Journey?
Nicole Baum's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Nicole Baum's Key Achievements?
Led Launch of Award-Winning B2B SaaS Platform
Successfully managed the end-to-end product lifecycle, from ideation to launch, of a new B2B SaaS platform that acquired over 10,000 enterprise users within its first year and received the 'Innovatech Product of the Year' award.
Increased User Engagement by 40%
Championed and implemented a series of data-driven feature enhancements and UX improvements for a mature product, resulting in a 40% increase in daily active users and a 25% reduction in churn rate over 18 months.
Scaled Product Team and Processes
Played a key role in scaling the product management team from 3 to 10 members, establishing best practices for agile development, roadmap prioritization, and stakeholder communication within a rapidly growing startup environment.
Keynote Speaker at Tech Innovators Conference
Invited as a keynote speaker at the annual 'Tech Innovators Conference' to share insights on 'Building User-Obsessed Products in a Competitive Market', recognized for thought leadership in product strategy.
What's Nicole Baum's Educational Background?
Masters, Business Administration
Thunderbird School of Global Management - Year 2009
Bachelor's of Art, English
Brigham Young University - Year 2000
Buying Intent Signals for Nicole Baum
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Company Overview
Merrimak Capital CompanyMerrimak Capital Company is a leading independent equipment lessor and technology finance company. They specialize in providing comprehensive asset lifecycle management solutions, including flexible leasing options, asset tracking, asset recovery, and sustainable disposal services for a wide range of equipment such as IT hardware, material handling, medical, and manufacturing equipment. Merrimak helps businesses optimize their technology investments, manage equipment efficiently from procurement to end-of-life, and achieve sustainability goals through their eFlex program.
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