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Nicola Spooner is a highly experienced leader in the media and technology sectors, with a strong track record in driving growth, strategy, and operational excellence. She is recognized for her pivotal role in scaling digital businesses and navigating the evolving landscape of content, advertising, and technology. Nicola has held significant leadership positions, including Chief Operating Officer (COO) at Unruly, a global video advertising technology company, where she was instrumental in its international expansion and eventual acquisition by News Corp. Following the acquisition, she transitioned to senior strategic roles within News Corp and News UK, focusing on digital transformation, revenue diversification, and harnessing data for audience engagement and commercial success. She is known for her strategic acumen, deep understanding of digital marketplaces, and her ability to foster innovation within large organizations.
Nicola Spooner's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
As COO of Unruly, Nicola Spooner played a crucial role in the company's rapid growth, expanding its operations globally and establishing it as a leader in video advertising technology. Her leadership was instrumental in the successful acquisition of Unruly by News Corp in 2015 for £114 million.
In her capacity as SVP, Strategy at News UK (part of News Corp), Nicola spearheaded key strategic initiatives to adapt to the changing media consumption habits and digital advertising trends. She focused on developing new digital products, enhancing data capabilities, and forging strategic partnerships to ensure sustainable growth for iconic media brands.
Throughout her career, Nicola has been at forefront of ad-tech innovation, contributing to the development and adoption of new standards and technologies in programmatic advertising and content monetization. She is a respected voice on the future of digital media and advertising.
MiniMBA - Year 2020
Lancaster University - Year 1996
Hatfield High School - Year 1992
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
PubMatic is an independent technology company that delivers digital advertising's supply chain of the future. PubMatic's sell-side platform empowers the world's leading digital content creators and publishers to increase programmatic monetization and control their digital advertising destiny by enabling them to maximize revenue from their digital ad inventory.
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