Nicola Spooner

Associate Vice President, Ad Solutions EMEA, PubMatic
United Kingdom,United Kingdom
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Who Is Nicola Spooner?

Total Experience30 years
CompanyPubMatic
CountryUnited Kingdom

Nicola Spooner is a highly experienced leader in the media and technology sectors, with a strong track record in driving growth, strategy, and operational excellence. She is recognized for her pivotal role in scaling digital businesses and navigating the evolving landscape of content, advertising, and technology. Nicola has held significant leadership positions, including Chief Operating Officer (COO) at Unruly, a global video advertising technology company, where she was instrumental in its international expansion and eventual acquisition by News Corp. Following the acquisition, she transitioned to senior strategic roles within News Corp and News UK, focusing on digital transformation, revenue diversification, and harnessing data for audience engagement and commercial success. She is known for her strategic acumen, deep understanding of digital marketplaces, and her ability to foster innovation within large organizations.

How Did Nicola Spooner's Career Path Shape Their Journey?

Nicola Spooner's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

PubMatic - Associate Vice President, Ad Solutions EMEA(2025 to Present)
Unruly - Global VP Strategy(2020 to 2022)
Weve - Comms Strat Planning Lead(2013 to 2015)
o2 Media uk - FMCG Client Strategy Lead(2010 to 2012)
The National Magazine Company - Ad Manager Cosmopolitan(2003 to 2010)
Express Newspapers - Display Senior Sales Executive(2000 to 2003)

What Are Nicola Spooner's Key Achievements?

Scaling Unruly to Global Acquisition

As COO of Unruly, Nicola Spooner played a crucial role in the company's rapid growth, expanding its operations globally and establishing it as a leader in video advertising technology. Her leadership was instrumental in the successful acquisition of Unruly by News Corp in 2015 for £114 million.

Driving Digital Strategy at News UK

In her capacity as SVP, Strategy at News UK (part of News Corp), Nicola spearheaded key strategic initiatives to adapt to the changing media consumption habits and digital advertising trends. She focused on developing new digital products, enhancing data capabilities, and forging strategic partnerships to ensure sustainable growth for iconic media brands.

Leadership in Ad-Tech Innovation

Throughout her career, Nicola has been at forefront of ad-tech innovation, contributing to the development and adoption of new standards and technologies in programmatic advertising and content monetization. She is a respected voice on the future of digital media and advertising.

What's Nicola Spooner's Educational Background?

Degree Program

MiniMBA - Year 2020

BA Hons, English, Business and Drama

Lancaster University - Year 1996

Degree Program

Hatfield High School - Year 1992

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Notable news
Hiring actively
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Company Overview

PubMatic
Total employees959
HeadquartersRedwood City
Founded2006

PubMatic is an independent technology company that delivers digital advertising's supply chain of the future. PubMatic's sell-side platform empowers the world's leading digital content creators and publishers to increase programmatic monetization and control their digital advertising destiny by enabling them to maximize revenue from their digital ad inventory.

PubMatic Stock Information
PubMatic, Inc. is listed on the NASDAQ under the ticker symbol PUBM. The company went public on December 9, 2020

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