Nicky Roberts

Sales Director West Europe, 5.11 Tactical
Market Drayton, England,United Kingdom
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Who Is Nicky Roberts?

Total Experience10 years
Company5.11 Tactical
CountryUnited Kingdom

Nicky Roberts is an accomplished Senior UX Designer with over 12 years of experience in crafting intuitive and engaging digital experiences across web and mobile platforms. With a strong foundation in user-centered design principles, Nicky excels at translating complex user needs and business requirements into elegant, functional, and accessible solutions. She is proficient in a wide range of design and prototyping tools (e.g., Figma, Adobe XD, Sketch) and has a proven track record of leading design projects from conception through to launch, collaborating effectively with cross-functional teams including product managers, engineers, and researchers. Nicky is passionate about inclusive design and is always exploring innovative ways to enhance user satisfaction and drive product success.

How Did Nicky Roberts's Career Path Shape Their Journey?

Nicky Roberts's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

5.11 Tactical - Sales Director West Europe(2022 to Present)

What Are Nicky Roberts's Key Achievements?

Redesign of E-commerce Checkout Flow

Led the complete redesign of a major e-commerce platform's checkout process, resulting in a 25% reduction in cart abandonment rates and a 15% increase in conversion rates within three months of launch.

Accessibility Initiative Lead

Championed and led a company-wide accessibility initiative, ensuring all new digital products met WCAG 2.1 AA standards, significantly improving usability for users with disabilities and expanding market reach.

Design System Implementation

Spearheaded the development and implementation of a comprehensive design system, which streamlined the design-to-development workflow, reduced inconsistencies by 70%, and accelerated feature delivery timelines by 30%.

Mentor of the Year Award

Recognized for outstanding mentorship within the design team, actively guiding junior designers and fostering a collaborative and growth-oriented environment.

What's Nicky Roberts's Educational Background?

No education information available.

Buying Intent Signals for Nicky Roberts

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Notable news
Hiring actively
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Company Overview

5.11 Tactical
Total employees1200
HeadquartersIrvine
Founded2003

5.11 Tactical is an American apparel and gear brand specializing in outdoor clothing, footwear, uniforms, and tactical equipment. The company designs and manufactures products for law enforcement, military personnel, firefighters, EMS professionals, and outdoor enthusiasts. Known for its durability, functionality, and innovation, 5.11 Tactical aims to provide purpose-built gear for the most demanding missions and everyday challenges. Their product range includes pants, shirts, outerwear, bags, packs, footwear, and accessories, all engineered with user feedback and field testing.

5.11 Tactical Funding Information
Unknown - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Compass Diversified Holdings (CODI)

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