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Nici Sundén-Cullberg is a prominent Swedish entrepreneur, best known as the co-founder and former CEO of the highly successful activewear brand, Stronger. Launched around 2013-2014 with her co-founders, Stronger quickly gained international recognition for its vibrant and empowering designs, becoming a significant player in the direct-to-consumer e-commerce space. Nici was instrumental in shaping the brand's vision, product development, marketing strategies, and global expansion. Her leadership focused on creating not just apparel, but a community that inspires women to lead active and confident lives. She has demonstrated strong expertise in brand building, digital marketing, e-commerce operations, and scaling a business in a competitive global market. After stepping down as CEO of Stronger, she continues to be an influential figure in the Scandinavian startup and fashion-tech scene.
Nici Sundén-Cullberg's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Co-founded the activewear brand Stronger and played a pivotal role in its rapid growth from a startup to an internationally recognized e-commerce company with millions in revenue, selling to over 100 countries.
Successfully established Stronger as a brand synonymous with female empowerment, vibrant designs, and community, fostering a loyal customer base worldwide.
Led Stronger's strategic expansion into new international markets, significantly increasing its global footprint and brand visibility.
Recognized for her entrepreneurial success, Nici Sundén-Cullberg (along with her co-founders) was a recipient of a regional EY Entrepreneur Of The Year award in Sweden, highlighting their business acumen and growth.
Stockholm School of Economics
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