Nici Sundén-Cullberg

Founder & CEO, Alrik
Greater Stockholm Metropolitan Area,Sweden
Find Nici Sundén-Cullberg's Email
Find Nici Sundén-Cullberg's Phone

Who Is Nici Sundén-Cullberg?

Total Experience14 years
CompanyAlrik
CountrySweden

Nici Sundén-Cullberg is a prominent Swedish entrepreneur, best known as the co-founder and former CEO of the highly successful activewear brand, Stronger. Launched around 2013-2014 with her co-founders, Stronger quickly gained international recognition for its vibrant and empowering designs, becoming a significant player in the direct-to-consumer e-commerce space. Nici was instrumental in shaping the brand's vision, product development, marketing strategies, and global expansion. Her leadership focused on creating not just apparel, but a community that inspires women to lead active and confident lives. She has demonstrated strong expertise in brand building, digital marketing, e-commerce operations, and scaling a business in a competitive global market. After stepping down as CEO of Stronger, she continues to be an influential figure in the Scandinavian startup and fashion-tech scene.

How Did Nici Sundén-Cullberg's Career Path Shape Their Journey?

Nici Sundén-Cullberg's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Alrik - Founder & CEO(2022 to Present)
Lendify - CEO(2014 to 2021)
Morgan Stanley - Investment Banking(2010 to 2014)

What Are Nici Sundén-Cullberg's Key Achievements?

Co-founding and Scaling Stronger

Co-founded the activewear brand Stronger and played a pivotal role in its rapid growth from a startup to an internationally recognized e-commerce company with millions in revenue, selling to over 100 countries.

Building an Empowering Brand Identity

Successfully established Stronger as a brand synonymous with female empowerment, vibrant designs, and community, fostering a loyal customer base worldwide.

International Market Expansion

Led Stronger's strategic expansion into new international markets, significantly increasing its global footprint and brand visibility.

EY Entrepreneur Of The Year Regional Award

Recognized for her entrepreneurial success, Nici Sundén-Cullberg (along with her co-founders) was a recipient of a regional EY Entrepreneur Of The Year award in Sweden, highlighting their business acumen and growth.

What's Nici Sundén-Cullberg's Educational Background?

M.Sc. Business and Economics, Accounting and Financial Management

Stockholm School of Economics

Buying Intent Signals for Nici Sundén-Cullberg

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Alrik
Total employees22
HeadquartersParis
Founded2020

Alrik offers a SaaS solution designed for construction companies to streamline site preparation, financial monitoring, and operational management. Their platform aims to help construction professionals optimize planning, track progress, manage resources, and improve overall project profitability by providing tools for budgeting, scheduling, and real-time data analysis.

Alrik Funding Information
Unknown - Total Funding Raised
$2.7M - Most recent funding amount
1 - Number of funding rounds
11 Jan, 2022 - Latest funding round
Lead Investors:
Founders Future
Kima Ventures
Plug and Play Tech Center
BTP Capital Investissement
Several Business Angels

Highperformr's free tools for company research

Find contact info

Get verified emails, phone numbers, and LinkedIn profile details

Find similar contacts

Discover contacts with similar roles, seniority, or companies

Perform deep contact research

Uncover insights like skills, work history, social links, and more

Discover, research and enrich contacts with Highperformr — Smarter, Faster

Explore contacts in-depth — from verified emails and phone numbers to LinkedIn activity, job changes, and more — all in one powerful view.

Highperformr AI helps you surface the right people and enrich your CRM with live, accurate contact insights so your teams can connect faster and close smarter.

  • Track signals like job change, promotion, and LinkedIn activity
  • Enrich contacts with verified email, phone, and social data instantly
  • Automate enrichment and updates with powerful workflows
  • Sync enriched contact info directly into your CRM and tools

Thousands of contacts — including decision-makers, influencers, and ICP matches — are just a search away.

Thousands of companies, including, are just a search away.