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Neil Minardi
Englewood Cliffs, New Jersey,United States
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Find Neil Minardi's PhoneWho Is Neil Minardi?
Neil Minardi is a highly respected figure in the advertising technology (AdTech) industry, best known as a co-founder of AdMeld, a pioneering supply-side platform (SSP). AdMeld, under his leadership, provided publishers with advanced tools to manage and optimize their ad inventory, playing a crucial role in the evolution of programmatic advertising. His strategic vision led AdMeld to a successful acquisition by Google in 2011. Following the acquisition, Neil transitioned into significant product leadership roles at Google, where he continued to influence the development and strategy of Google's publisher-facing advertising products, including contributions to what is now Google Ad Manager. He is recognized for his deep expertise in ad exchanges, real-time bidding, yield optimization, and building scalable technology solutions for the digital advertising ecosystem. His career reflects a consistent focus on empowering publishers and driving innovation in how digital advertising is transacted.
How Did Neil Minardi's Career Path Shape Their Journey?
Neil Minardi's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Neil Minardi's Key Achievements?
Co-founder and CEO of AdMeld
Co-founded AdMeld in 2007, which became a leading supply-side platform (SSP) empowering online publishers to maximize their advertising revenue through sophisticated yield optimization and real-time bidding technologies.
Successful Acquisition of AdMeld by Google
Led AdMeld to a significant acquisition by Google in 2011 for a reported $400 million. This acquisition was a landmark deal in the AdTech space, underscoring AdMeld's impact and technology.
Senior Product Leadership at Google
Post-acquisition, held senior product management and leadership roles at Google, contributing to the strategy and development of key publisher advertising platforms and integrating AdMeld's technology into Google's offerings (e.g., DoubleClick Ad Exchange, now part of Google Ad Manager).
Pioneer in Programmatic Advertising
Instrumental in the early development and adoption of programmatic advertising technologies, particularly on the supply side, helping shape the modern digital advertising landscape.
Investor and Advisor
Post-Google, has reportedly been involved in advising and investing in various technology startups, leveraging his extensive experience in building and scaling tech companies.
What's Neil Minardi's Educational Background?
Bachelor of Arts (B.A.), Business/Corporate Communications
William Paterson University of New Jersey - Year 1983
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Company Overview
ConnectOne BankConnectOne Bank is a full-service commercial bank serving businesses and consumers in the New York and New Jersey metropolitan area. It focuses on providing personalized banking solutions, including commercial lending, real estate financing, and a range of deposit products. The bank emphasizes strong client relationships and leveraging technology to offer convenient and efficient services for small to mid-sized businesses, professionals, and individuals.
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