Natalie Lakeman
Denver Metropolitan Area,United States
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Natalie Lakeman is a passionate Senior UX Researcher with a decade of experience dedicated to understanding user needs and translating them into actionable insights for product development. She excels in mixed-methods research, combining qualitative depth with quantitative rigor to inform design strategy and drive user-centric innovation. Natalie has a proven track record of leading research initiatives for complex digital products across various industries, consistently advocating for the user to create intuitive and impactful experiences. She is particularly skilled in usability testing, ethnographic studies, survey design, and persona development, and is adept at collaborating with cross-functional teams of designers, product managers, and engineers.
Professional Summary
Natalie Lakeman's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redefined User Onboarding, Boosting Conversion by 25%
Led a comprehensive research study on a SaaS product's onboarding flow, identifying key pain points and user frustrations. The resulting design recommendations led to a streamlined process that increased user activation and conversion rates by 25% within three months of implementation.
Established Foundational User Persona Set
Conducted extensive generative research, including in-depth interviews and contextual inquiries, to develop a set of 5 validated user personas. These personas became a cornerstone for product strategy and design decisions company-wide, fostering greater empathy and user understanding across teams.
Speaker at 'UX Forward' Conference 2023
Invited to speak at the 'UX Forward' international conference on the topic of 'Integrating Ethical AI Considerations into UX Research Practices,' sharing insights and frameworks with industry peers.
Published 'The Empathetic Researcher's Toolkit'
Authored a widely-read article series on best practices for empathetic research methodologies, which was later compiled into an e-book and adopted by several university UX programs as supplementary material.
Educational Background
Master of Business Administration - MBA
Lindenwood University
Bachelor of Science - BS, Hotel and Restaurant Management
University of Missouri-Columbia - Year 2000
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Company Overview
NutraboltNutrabolt is a global leader in active health and wellness, known for its innovative products in sports nutrition, energy, and recovery. Their portfolio includes market-leading brands like C4 Energy (America's #1 pre-workout brand), Cellucor, and XTEND (the #1 BCAA brand), dedicated to maximizing human potential and performance through accessible and effective nutritional supplements.
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