Natalie Lakeman

Sales Director, Nutrabolt
Denver Metropolitan Area,United States
Find Natalie Lakeman's Email
Find Natalie Lakeman's Phone

Who Is Natalie Lakeman?

Total Experience19 years
CompanyNutrabolt
CountryUnited States

Natalie Lakeman is a passionate Senior UX Researcher with a decade of experience dedicated to understanding user needs and translating them into actionable insights for product development. She excels in mixed-methods research, combining qualitative depth with quantitative rigor to inform design strategy and drive user-centric innovation. Natalie has a proven track record of leading research initiatives for complex digital products across various industries, consistently advocating for the user to create intuitive and impactful experiences. She is particularly skilled in usability testing, ethnographic studies, survey design, and persona development, and is adept at collaborating with cross-functional teams of designers, product managers, and engineers.

Natalie Lakeman LinkedIn pageCompany Website

How Did Natalie Lakeman's Career Path Shape Their Journey?

Natalie Lakeman's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Nutrabolt - Sales Director(2023 to Present)
Great Point Brands - Sales Director(2020 to 2023)
FitJoy - Vice President of Sales (2019 to 2020)
Tyson Foods - Director of Sales(2016 to 2019)
Quench Inc - Event Producer(2008 to 2013)
The Marketing Arm - USMP- Regional Director(2008 to 2008)

What Are Natalie Lakeman's Key Achievements?

Redefined User Onboarding, Boosting Conversion by 25%

Led a comprehensive research study on a SaaS product's onboarding flow, identifying key pain points and user frustrations. The resulting design recommendations led to a streamlined process that increased user activation and conversion rates by 25% within three months of implementation.

Established Foundational User Persona Set

Conducted extensive generative research, including in-depth interviews and contextual inquiries, to develop a set of 5 validated user personas. These personas became a cornerstone for product strategy and design decisions company-wide, fostering greater empathy and user understanding across teams.

Speaker at 'UX Forward' Conference 2023

Invited to speak at the 'UX Forward' international conference on the topic of 'Integrating Ethical AI Considerations into UX Research Practices,' sharing insights and frameworks with industry peers.

Published 'The Empathetic Researcher's Toolkit'

Authored a widely-read article series on best practices for empathetic research methodologies, which was later compiled into an e-book and adopted by several university UX programs as supplementary material.

What's Natalie Lakeman's Educational Background?

Master of Business Administration - MBA

Lindenwood University

Bachelor of Science - BS, Hotel and Restaurant Management

University of Missouri-Columbia - Year 2000

Buying Intent Signals for Natalie Lakeman

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Nutrabolt
Total employees637
HeadquartersAustin
Founded2002

Nutrabolt is a global leader in active health and wellness, known for its innovative products in sports nutrition, energy, and recovery. Their portfolio includes market-leading brands like C4 Energy (America's #1 pre-workout brand), Cellucor, and XTEND (the #1 BCAA brand), dedicated to maximizing human potential and performance through accessible and effective nutritional supplements.

Company Website
Nutrabolt Funding Information
Unknown - Total Funding Raised
$863M - Most recent funding amount
3 - Number of funding rounds
Dec 7, 2022 - Latest funding round
Lead Investors:
Keurig Dr Pepper
L Catterton
MidOcean Partners

Highperformr's free tools for company research

Find contact info

Get verified emails, phone numbers, and LinkedIn profile details

Find similar contacts

Discover contacts with similar roles, seniority, or companies

Perform deep contact research

Uncover insights like skills, work history, social links, and more

Discover, research and enrich contacts with Highperformr — Smarter, Faster

Explore contacts in-depth — from verified emails and phone numbers to LinkedIn activity, job changes, and more — all in one powerful view.

Highperformr AI helps you surface the right people and enrich your CRM with live, accurate contact insights so your teams can connect faster and close smarter.

  • Track signals like job change, promotion, and LinkedIn activity
  • Enrich contacts with verified email, phone, and social data instantly
  • Automate enrichment and updates with powerful workflows
  • Sync enriched contact info directly into your CRM and tools

Thousands of contacts — including decision-makers, influencers, and ICP matches — are just a search away.

Intent Signals

Buyer intent signals

CRM Enrichment

Contact Enrichment

Workflows and tasks

Workflows and tasks

Integrations

Integrations

Thousands of companies, including, are just a search away.