Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Murray Nisbet is an accomplished entrepreneur and business leader, best known as the co-founder and CEO of Selligence (formerly Cognism). With over two decades of experience in the technology and sales intelligence sectors, Murray has a strong track record in building and scaling B2B SaaS companies. He is recognized for his strategic vision in Go-To-Market (GTM) strategies, sales enablement, and leveraging data to drive business growth. Under his leadership, Cognism grew into a leading global sales intelligence provider, and its evolution into Selligence marks a continued commitment to providing comprehensive GTM intelligence solutions. Murray is passionate about helping sales and marketing teams achieve their targets more efficiently through innovative technology and data-driven insights.
Murray Nisbet's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Co-founded Cognism in 2015 and successfully scaled it into a leading global sales intelligence platform. Spearheaded its evolution and rebrand to Selligence, expanding its GTM intelligence capabilities.
Successfully led multiple funding rounds for Cognism/Selligence, including a notable Series C, enabling rapid expansion, product development, and market penetration.
Pioneered advancements in B2B contact data accuracy and intent data integration, significantly improving the effectiveness of sales and marketing outreach for thousands of companies.
Led the successful expansion of Cognism/Selligence into multiple international markets, establishing a global presence for the company.
Under his leadership, Cognism frequently featured in lists like the Deloitte Technology Fast 50 and other industry awards, highlighting its rapid growth and impact.
University of Glasgow - Year 1997
The University of Glasgow - Year 1997
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Individuals who work for themselves, operating their own businesses, freelancing, or working as independent contractors. They are responsible for all aspects of their work, including client acquisition, service delivery, financial management, and administrative tasks, rather than being an employee of a larger organization.
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