Monte Lutz
Los Angeles, California,United States
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Monte Lutz is a seasoned marketing executive with extensive experience in building and scaling global marketing organizations, particularly within the B2B SaaS and technology sectors. He is known for his expertise in go-to-market strategy, demand generation, brand building, product marketing, and sales enablement. Monte has a strong track record of driving revenue growth, increasing market share, and leading high-performing teams. His approach often integrates data-driven insights with creative storytelling to connect with customers and build lasting brand loyalty. He has held significant leadership roles at prominent tech companies, contributing to their growth and market positioning.
Professional Summary
Monte Lutz's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Chief Marketing Officer at Highspot
As CMO of Highspot, Monte led all aspects of global marketing, significantly contributing to the company's rapid growth and establishment as a leader in the sales enablement platform space. He was instrumental in scaling marketing operations, defining brand strategy, and driving demand generation.
Marketing Leadership at Concur (SAP Concur)
Held various senior marketing leadership roles at Concur for over a decade, including VP of Global Marketing and VP of Integrated Marketing. He played a key part in Concur's growth, market expansion, and eventual acquisition by SAP, focusing on demand generation, brand development, and digital marketing.
Global Go-to-Market Strategy Expert
Successfully developed and executed global go-to-market strategies for multiple B2B technology products, driving customer acquisition, revenue growth, and international market penetration.
Champion of Sales and Marketing Alignment
Consistently focused on fostering strong alignment between sales and marketing teams to improve efficiency, optimize lead conversion, and enhance overall customer experience, notably through the effective use of sales enablement strategies.
Educational Background
Executive Program: Artificial Intelligence
MIT Sloan School of Management - Year 2017
MBA, Marketing and Finance
University of Florida - Warrington College of Business - Year 2006
B.A., Government and Religious Studies
Claremont McKenna College - Year 1994
Klein
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Company Overview
Samba TVSamba TV is a global leader in television data and analytics. They provide essential first-party TV data from millions of opted-in households across broadcast, cable, over-the-top, and digital media. This data helps advertisers, media companies, and agencies to measure viewership, understand audience behavior, and optimize advertising campaigns across all screens, ensuring marketing efforts are effective and reach the intended audience.
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