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Montassar BenMrad
Lausanne, Vaud,Switzerland
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Find Montassar BenMrad's PhoneWho Is Montassar BenMrad?
Montassar Ben Mrad is an accomplished entrepreneur and product leader, currently Co-Founder & CEO of Unmaze, a company developing interactive story games. With a strong educational background combining engineering from CentraleSupélec and an MBA from ESSEC Business School, Montassar has a proven track record in the tech industry. Before Unmaze, he was Head of Product at Joko, significantly contributing to its growth. His earlier career includes key product management roles at Criteo and consulting experience, showcasing his expertise in product strategy, team leadership, and building innovative digital products. Montassar is passionate about leveraging technology to create engaging user experiences and build scalable businesses.
How Did Montassar BenMrad's Career Path Shape Their Journey?
Montassar BenMrad's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Montassar BenMrad's Key Achievements?
Co-Founder & CEO of Unmaze
Successfully co-founded Unmaze in January 2022, leading the company in its mission to create engaging interactive story games for a global audience. This role involves steering the company's vision, strategy, product development, and growth.
Head of Product at Joko
As Head of Product at Joko (August 2019 - December 2021), a leading cashback and rewards app, Montassar was instrumental in scaling the product, growing the user base from 200k to 1.5M+, and leading a team of product managers and designers. He oversaw product strategy, roadmap execution, and feature development that significantly enhanced user engagement and retention.
Product Management at Criteo
Managed and developed key advertising products at Criteo (September 2016 - August 2019), a global ad-tech leader. Contributed to product innovation and strategy in a fast-paced, data-driven environment, enhancing Criteo's market offerings for major e-commerce clients.
Dual Engineering & Business Education
Graduated with a Master of Science in Engineering from CentraleSupélec and an MBA from ESSEC Business School, providing a strong foundation in both technical and strategic business aspects, crucial for tech leadership roles.
What's Montassar BenMrad's Educational Background?
Leading to Scale-Up Program, Entrepreneurship and Leadership
IMD - Year 2024
Internet of Things & Artificial Intelligence Executive Programs, August 2017- Jan 2018
Massachusetts Institute of Technology - Sloan School of Management - Year 2017
Executive Program for Innovation and Entrepreneurship, Sep 2017-Feb 2018
Stanford University - Year 2017
Doctor of Philosophy (Ph.D.), Computer Science
EPFL (École polytechnique fédérale de Lausanne) - Year 1990
Master’s Degree, Computer Science
ENSI - Year 1986
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Company Overview
ArtifactArtifact was a personalized news reading application powered by artificial intelligence, created by Instagram co-founders Kevin Systrom and Mike Krieger. Launched in early 2023, it aimed to deliver high-quality news and information tailored to user interests, while combating misinformation. Key features included a TikTok-style feed for news, the ability to mark articles as clickbait, and AI-powered summarization. In January 2024, the company announced it would be winding down operations and shutting down the app in February 2024, citing the market challenges for a standalone news product.
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