Mohit Girdhar
Gurugram, Haryana,India
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Mohit Girdhar is a seasoned leader in the digital marketing and media industry with over two decades of experience. He is widely recognized for his transformative leadership, particularly during his tenure as CEO of Performics India, where he significantly scaled the business and established it as a market leader in performance marketing. Mohit possesses deep expertise in digital strategy, performance marketing, data analytics, media planning, and P&L management. He is known for his ability to build high-performing teams, drive innovation, and deliver substantial business growth in dynamic market environments. His career reflects a strong focus on leveraging technology and data to achieve marketing objectives and enhance customer engagement.
Professional Summary
Mohit Girdhar's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Scaled Performics India to Market Leadership
As CEO of Performics India (part of Publicis Groupe), Mohit successfully grew the agency manifold, expanding its client base, service offerings, and market share to become one of the largest performance marketing agencies in India.
Championed Data-Driven Digital Transformation
Spearheaded initiatives integrating advanced analytics and technology to optimize marketing spend, improve campaign performance, and deliver measurable ROI for a diverse portfolio of clients across various industries.
Thought Leadership in Digital Marketing
Recognized as a prominent voice in the Indian digital marketing landscape, frequently contributing to industry discussions, forums, and publications on topics like performance marketing, martech, and the future of digital advertising.
Built and Mentored High-Performing Teams
Successfully cultivated a culture of excellence and innovation, attracting, developing, and retaining top talent in the digital marketing field, leading to strong team performance and business outcomes.
Educational Background
Master of Computer Applications - MCA, Computer and Information Sciences and Support Services
Guru Jambheshwar University - Year 2003
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Company Overview
Efkon IndiaEfkon India, a subsidiary of STRABAG, is a leading provider of Intelligent Transportation Systems (ITS). They specialize in delivering comprehensive solutions for toll management (Electronic Toll Collection - ETC, Advanced Traffic Management Systems - ATMS), traffic enforcement, and smart city infrastructure. Their offerings aim to enhance road safety, optimize traffic flow, and improve the overall transportation experience for commuters and authorities through innovative technology and robust system integration.
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