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Matias Muchnick is a visionary Chilean entrepreneur and the co-founder and CEO of The Not Company (NotCo), a leading food-technology company revolutionizing the global food industry. With a background in finance and a passion for creating a sustainable future, Matias leads NotCo's mission to reinvent animal-based foods using a proprietary artificial intelligence platform named 'Giuseppe'. This AI analyzes animal products at a molecular level to recreate them using only plant-based ingredients. Under his leadership, NotCo has expanded from its origins in Chile to a global presence, offering a range of popular products like NotMilk™, NotBurger™, and NotMayo™ in markets across North and South America. He is a prominent voice on the future of food, sustainability, and the intersection of technology and consumer goods.
Matias Muchnick's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led The Not Company (NotCo) to a valuation of $1.5 billion in a 2021 funding round, making it one of the fastest-growing food tech companies in Latin America and a globally recognized 'unicorn' startup.
Spearheaded a joint venture with The Kraft Heinz Company to create The Kraft Heinz Not Company, a partnership designed to accelerate the adoption and innovation of plant-based foods on a global scale.
Successfully raised over $400 million in funding from prominent investors including Tiger Global, L Catterton, Kaszek Ventures, and Jeff Bezos's personal investment firm, Bezos Expeditions.
Drove NotCo's rapid international expansion from Chile to major markets including the United States, Brazil, Canada, and Mexico, establishing a strong brand presence and retail footprint.
Recognized by Endeavor, a global community for high-impact entrepreneurs, for his innovative leadership and the significant potential of NotCo to transform the food industry and inspire future entrepreneurs.
Harvard Business School - Year 2015
Stanford University Graduate School of Business - Year 2018
University of California, Berkeley - Year 2015
Universidad de Chile - Year 2007
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NotCo is a food technology company that utilizes a proprietary artificial intelligence platform, named Giuseppe, to create plant-based alternatives to animal-based food products. By analyzing the molecular structure of animal-derived foods, Giuseppe generates recipes using only plant ingredients to replicate the taste, texture, and aroma of products like milk, burgers, ice cream, and mayonnaise. The company's mission is to reinvent the food industry by creating sustainable and delicious alternatives that reduce environmental impact without compromising on flavor.
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