Matias Muchnick

CEO & Founder, NotCo
New York, New York,United States
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Who Is Matias Muchnick?

Total Experience12 years
CompanyNotCo
CountryUnited States

Matias Muchnick is a visionary Chilean entrepreneur and the co-founder and CEO of The Not Company (NotCo), a leading food-technology company revolutionizing the global food industry. With a background in finance and a passion for creating a sustainable future, Matias leads NotCo's mission to reinvent animal-based foods using a proprietary artificial intelligence platform named 'Giuseppe'. This AI analyzes animal products at a molecular level to recreate them using only plant-based ingredients. Under his leadership, NotCo has expanded from its origins in Chile to a global presence, offering a range of popular products like NotMilk™, NotBurger™, and NotMayo™ in markets across North and South America. He is a prominent voice on the future of food, sustainability, and the intersection of technology and consumer goods.

How Did Matias Muchnick's Career Path Shape Their Journey?

Matias Muchnick's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

NotCo - CEO & Founder(2015 to Present)
Eggless Company - Co-Founder & CFOO(2013 to 2015)
Chooz - Founder(2012 to 2013)
J.P. Morgan - Global Private Banking Program(2011 to 2011)
LarrainVial - Business Intelligence Analyst(2009 to 2010)

What Are Matias Muchnick's Key Achievements?

Achieved Unicorn Status with NotCo

Led The Not Company (NotCo) to a valuation of $1.5 billion in a 2021 funding round, making it one of the fastest-growing food tech companies in Latin America and a globally recognized 'unicorn' startup.

Forged Landmark Kraft Heinz Joint Venture

Spearheaded a joint venture with The Kraft Heinz Company to create The Kraft Heinz Not Company, a partnership designed to accelerate the adoption and innovation of plant-based foods on a global scale.

Secured High-Profile Investments

Successfully raised over $400 million in funding from prominent investors including Tiger Global, L Catterton, Kaszek Ventures, and Jeff Bezos's personal investment firm, Bezos Expeditions.

Spearheaded Global Expansion

Drove NotCo's rapid international expansion from Chile to major markets including the United States, Brazil, Canada, and Mexico, establishing a strong brand presence and retail footprint.

Named Endeavor Entrepreneur

Recognized by Endeavor, a global community for high-impact entrepreneurs, for his innovative leadership and the significant potential of NotCo to transform the food industry and inspire future entrepreneurs.

What's Matias Muchnick's Educational Background?

LNV Executive Program

Harvard Business School - Year 2015

Executive Innovation and Leadership Program

Stanford University Graduate School of Business - Year 2018

Berkeley Method of Entrepreneurship Bootcamp

University of California, Berkeley - Year 2015

Bachelor of Business Administration (BBA), Economics

Universidad de Chile - Year 2007

Buying Intent Signals for Matias Muchnick

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

NotCo
Total employees893
HeadquartersSantiago
Founded2015

NotCo is a food technology company that utilizes a proprietary artificial intelligence platform, named Giuseppe, to create plant-based alternatives to animal-based food products. By analyzing the molecular structure of animal-derived foods, Giuseppe generates recipes using only plant ingredients to replicate the taste, texture, and aroma of products like milk, burgers, ice cream, and mayonnaise. The company's mission is to reinvent the food industry by creating sustainable and delicious alternatives that reduce environmental impact without compromising on flavor.

NotCo Funding Information
Unknown - Total Funding Raised
$70M - Most recent funding amount
8 - Number of funding rounds
12 Dec, 2022 - Latest funding round
Lead Investors:
Tiger Global Management
L Catterton
Bezos Expeditions
Kaszek Ventures
Future Positive
The Craftory
Lewis Hamilton

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