Emily Cordell
Portland, Oregon Metropolitan Area,United States
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Emily Cordell is a seasoned Senior UX Researcher and Strategist with over 12 years of experience dedicated to understanding user needs and translating them into actionable insights that drive innovative product design and business growth. Based in Austin, Texas, Emily is passionate about human-centered design methodologies and employs a mixed-methods approach, combining qualitative and quantitative research to uncover deep user motivations and behaviors. She has a strong track record of leading research initiatives for complex digital products across various industries, including SaaS, e-commerce, and healthcare technology. Emily excels at collaborating with cross-functional teams, including designers, product managers, and engineers, to foster a user-centric culture and ensure that product decisions are grounded in robust evidence. She is also an advocate for ethical research practices and enjoys mentoring junior researchers.
Professional Summary
Emily Cordell's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Foundational Research for Flagship Product Redesign
Directed a comprehensive 6-month foundational research program for a major SaaS platform, identifying key user pain points and opportunities that directly informed a successful product redesign, leading to a 25% increase in user satisfaction and a 15% uplift in task completion rates.
Established and Scaled UX Research Practice
Built the UX research function from the ground up at a mid-sized tech company, developing standardized processes, toolkits, and a research repository. Grew the team from one to five researchers within two years, significantly increasing the organization's research capacity and impact.
Speaker at 'UX Insight Conference 2022'
Presented a talk on 'Integrating Behavioral Economics into UX Research for Enhanced Product Engagement' to an audience of over 300 UX professionals, sharing novel techniques and case studies.
Published 'The Empathetic Researcher's Toolkit'
Authored a well-received guide on practical techniques for conducting empathetic and impactful user interviews, shared widely within the UX community and adopted by several university design programs.
Educational Background
Project Management Certification, Project Management
Cornell University - Year 2021
Business Administration and Management, General
Corban University - Year 2004
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Company Overview
VituVitu is a leading provider of innovative solutions that streamline vehicle registration and titling processes for government agencies, dealerships, fleet companies, and consumers. Their technology platform digitizes and simplifies interactions with the DMV, making transactions faster, more secure, and more efficient for all parties involved. Vitu aims to transform the motor vehicle administrative landscape with user-friendly digital tools.
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