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Misty Maldonado

Vice President Treasury Management Officer, First Fed
Bremerton, Washington,United States
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Misty Maldonado's Overview

Total Experience18 years
CompanyFirst Fed
CountryUnited States

Misty Maldonado is a highly accomplished digital marketing strategist and leader with over 15 years of experience in driving growth for SaaS and technology companies. Currently based in Austin, Texas, she excels in developing and executing comprehensive B2B and B2C marketing campaigns that integrate SEO/SEM, content marketing, social media, and data analytics to achieve exceptional results. Misty is known for her innovative approach to problem-solving, her ability to build and mentor high-performing teams, and her passion for leveraging emerging technologies to enhance customer engagement and brand visibility. She is a results-oriented professional with a strong track record of exceeding marketing KPIs and contributing significantly to revenue growth.

Professional Summary

Misty Maldonado's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

First Fed - Vice President Treasury Management Officer (2022 to Present)
Kitsap Bank - Commercial Payments Advisor (2017 to 2021)
Westsound Bank - Customer Service Specialist III (2008 to 2009)
KeyBank - Relationship Associate (2006 to 2008)

Notable Achievements

Global Marketing Campaign of the Year 2022

Led the conceptualization and execution of a multi-channel global marketing campaign that increased lead generation by 45% and resulted in a 25% uplift in sales-qualified leads for a flagship enterprise software product.

Top 50 Women in Tech (Regional Award)

Recognized for outstanding contributions to the tech industry, leadership in marketing innovation, and commitment to mentoring women in STEM fields in the Texas region.

Keynote Speaker at Digital Summit Austin 2023

Delivered a well-received keynote address on 'The Future of AI in Personalized Marketing,' sharing insights and strategies with an audience of over 1000 marketing professionals.

Successful Market Expansion into EMEA

Strategized and directed the marketing efforts for a successful expansion into the EMEA market, achieving brand establishment and exceeding initial revenue targets by 30% within the first year.

Educational Background

Accounting Technology ATA, Accounting and Finance

Olympic College - Year 2017

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

First Fed
Total employees380
HeadquartersPort Angeles, Washington
Founded1923

First Fed Bank is a community-focused financial institution headquartered in Port Angeles, Washington, serving communities across Western Washington. Originally founded as a mutual savings and loan association in 1923, it has grown to offer a comprehensive range of personal and business banking services, including checking and savings accounts, mortgage lending, commercial loans, and wealth management. First Fed is known for its commitment to customer service, local decision-making, and active involvement in the communities it serves. It operates as the primary subsidiary of First Northwest Bancorp (FNWB).

First Fed Stock Information
First Fed, Inc. is listed on the NASDAQ under the ticker symbol FNWB. The company went public on January 28, 2015

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