Missy Cottrell
Oakton, Virginia,United States
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Missy Cottrell is a results-oriented marketing executive with over 15 years of experience, currently serving as the Vice President of Marketing at FormAssembly. She is recognized for her expertise in developing and executing comprehensive B2B SaaS marketing strategies that drive significant revenue growth, brand awareness, and customer acquisition. Missy excels in leading high-performing marketing teams, encompassing demand generation, content marketing, product marketing, digital strategy, and communications. She is passionate about leveraging data-driven insights to optimize marketing performance and foster a customer-centric approach. Her career has been marked by a consistent ability to build strong brands, penetrate new markets, and enhance customer engagement in competitive tech landscapes.
Professional Summary
Missy Cottrell's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Strategic Marketing Leadership at FormAssembly
As VP of Marketing, successfully scaled marketing operations, significantly contributing to FormAssembly's growth and market leadership in the data collection and workflow automation sector through innovative strategies and team development.
Revenue Growth and Demand Generation
Instrumental in developing and implementing effective demand generation campaigns and go-to-market strategies that have consistently driven qualified leads, supported sales pipeline growth, and contributed to achieving ambitious revenue targets.
Brand Elevation and Market Positioning
Played a key role in strengthening FormAssembly's brand identity, enhancing its market visibility, and positioning it as a thought leader and trusted solution provider within the B2B SaaS community.
Team Building and Mentorship
Successfully built, mentored, and led high-performing marketing teams, fostering a collaborative and innovative environment conducive to professional growth and achieving outstanding results.
Educational Background
College
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Company Overview
VERISIGNVerisign is a global provider of domain name registry services and internet infrastructure, enabling internet navigation for many of the world's most recognized domain names. They operate the authoritative registry for .com, .net, and other top-level domains, as well as two of the internet's thirteen root name servers. This critical infrastructure ensures the security, stability, and resiliency of the internet's Domain Name System (DNS). For end-users, this means when you type a .com or .net website address, Verisign's technology helps ensure you reach your intended online destination reliably and securely.
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