Jonathan Mildenhall
West Hollywood, California,United States
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Jonathan Mildenhall is a globally renowned marketing and advertising leader, currently serving as the Co-founder and Chair of TwentyFirstCenturyBrand, a highly influential brand consultancy he established in 2018. His career is marked by transformative roles, most notably as the Chief Marketing Officer (CMO) at Airbnb from 2014 to 2018, where he was instrumental in shaping the company's global brand narrative and driving its phenomenal growth with campaigns like 'Belong Anywhere.' Prior to Airbnb, Mildenhall spent over seven years at The Coca-Cola Company, rising to Senior Vice President of Global Advertising Strategy and Content Excellence. During his tenure, he spearheaded some of Coke's most iconic and award-winning global campaigns, including 'Open Happiness.' With a career that began in London advertising agencies, Jonathan is celebrated for his visionary approach to building purpose-driven brands, fostering creative excellence, and leveraging marketing to create cultural impact. He is a vocal advocate for diversity and inclusion within the creative industries.
Professional Summary
Jonathan Mildenhall's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-founder & Chair, TwentyFirstCenturyBrand
Established TwentyFirstCenturyBrand in 2018, a highly respected brand and marketing consultancy advising founders, CEOs, and CMOs of influential companies like Pinterest, LinkedIn, Uber, and GoPuff on building resilient, purpose-driven brands.
Transformative CMO at Airbnb
As CMO of Airbnb (2014-2018), he led the company's global marketing strategy, significantly contributing to its rapid growth and establishing Airbnb as a beloved global brand. He launched the acclaimed 'Belong Anywhere' platform and championed community-driven marketing.
Spearheading Iconic Coca-Cola Campaigns
During his tenure at The Coca-Cola Company (2006-2013) as SVP, Global Advertising Strategy and Content Excellence, he was a key architect behind globally recognized campaigns like 'Open Happiness,' which won numerous industry awards and enhanced the brand's emotional connection with consumers worldwide.
Industry Recognition and Influence
Consistently recognized as one of the world's most influential marketing leaders. He has been named to Forbes' 'World's Most Influential CMOs' list, Adweek's 'Brand Genius' list, and Business Insider's 'Most Innovative CMOs' list. He was also featured in Ad Age's 'Creativity 50'.
Advocate for Diversity and Inclusion
A prominent voice advocating for greater diversity, equity, and inclusion within the marketing and advertising industries, actively working to mentor and champion underrepresented talent.
Educational Background
Honorary Doctorate In Business Administration, Business Administration and Management, General
The Manchester Metropolitan University - Year 2007
Advance Management Programme, Advanced Management Programme
Harvard Business School - Year 2005
Business and Finance, Business Administration, Management and Operations
The Manchester Metropolitan University - Year 1988
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Company Overview
RocketRocket Companies is a Detroit-based fintech holding company consisting of personal finance and consumer service brands including Rocket Mortgage, Rocket Homes, Rocket Loans, Rocket Auto, Rock Central, Amrock, Core Digital Media, Rock Connections, Lendesk and Edison Financial. It provides industry-leading real estate, mortgage and financial services, empowering consumers through entities including Rocket Mortgage, America's largest mortgage lender.
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