Mikko Seppä

Investor, Chair of the Board, haamu.io
,Finland
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Who Is Mikko Seppä?

Total Experience37 years
Companyhaamu.io
CountryFinland

Mikko Seppä is a highly respected figure in the B2B SaaS marketing sphere, currently serving as the CEO of Valvea (which acquired Advance B2B, the company he founded in 2010). With a deep passion for helping B2B SaaS companies achieve scalable and predictable growth, Mikko has dedicated his career to mastering and innovating in areas such as demand generation, content marketing, sales enablement, and international expansion. He is known for his strategic thinking, data-driven approach, and ability to build and lead high-performing marketing teams. Mikko is also a published author and a sought-after speaker, frequently sharing his insights and practical advice at industry conferences and workshops. His work focuses on empowering SaaS businesses to effectively reach their target audiences and achieve sustainable success in competitive global markets.

Mikko Seppä LinkedIn pageCompany Website

How Did Mikko Seppä's Career Path Shape Their Journey?

Mikko Seppä's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

haamu.io - Investor, Chair of the Board(2025 to Present)
HeadQ Digital Commerce - Co-Founder, CEO(2022 to Present)
Hopkins Oy - Board Member & Partner(2022 to Present)
XCalibur IIC - Co-Founder(2017 to Present)
Builderhead 🇫🇮 - Investor & advisor(2018 to Present)
Advance B2B | Growth Marketing Agency - Co-Founder & UnProfessional Golfer(2021 to 2021)
Advance B2B Oy - CEO, Co-founder(2014 to 2016)
Matter Agency - Chairman of The Board & Co-Founder(2016 to 2020)
Myynninmaailma - Member of the Board of Directors, Partner(2014 to 2019)
Innoduel - Member of the Board of Directors(2017 to 2017)
Fonecta Enterprise Solutions - Business Unit Director(2014 to 2014)

What Are Mikko Seppä's Key Achievements?

Founder and CEO of Advance B2B

Founded Advance B2B in January 2010 and successfully grew it into a leading B2B SaaS marketing agency in the Nordics, focusing on inbound marketing and sales. Led the company until its acquisition by Valvea in 2023, where he continues as CEO of the expanded entity.

Author of 'The SaaS Marketing Handbook'

Authored 'The SaaS Marketing Handbook,' a practical guide for SaaS marketers and founders, providing actionable strategies and frameworks for growth. The book is well-regarded in the SaaS community.

Keynote Speaker and Thought Leader

Frequently invited as a keynote speaker and panelist at major B2B and SaaS industry events (e.g., SaaS Nordic, HubSpot events), sharing expertise on marketing strategy, growth, and internationalization for SaaS companies.

Driving Growth for Numerous SaaS Companies

Instrumental in developing and executing growth marketing strategies for a wide portfolio of B2B SaaS clients, helping them achieve significant improvements in lead generation, customer acquisition, and revenue growth.

Successful Company Acquisition

Successfully navigated the acquisition of Advance B2B by Valvea, demonstrating strong business acumen and leadership in merging two companies to create a more powerful marketing services provider.

What's Mikko Seppä's Educational Background?

BBA, Marketing communications

Laurea University of Applied Sciences - Year 2003

Matriculation Examination

Mäntsälä High School - Year 1998

Buying Intent Signals for Mikko Seppä

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

haamu.io
Total employees18
HeadquartersHelsinki
Founded2020

Haamu.io is an AI-powered co-pilot designed for sales teams. It aims to streamline sales workflows, enhance customer interactions, and drive revenue growth by providing AI-driven insights, content generation, and automation tools. The platform helps sales professionals save time on repetitive tasks, personalize their outreach, and focus on building relationships and closing deals more effectively.

Company Website
haamu.io Funding Information
€450K - Total Funding Raised
€450K - Most recent funding amount
1 - Number of funding rounds
Oct 26, 2022 - Latest funding round
Lead Investors:
Icebreaker.vc
Superhero Capital

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