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Mike Melby

Co-Founder & Co-CEO, FitLab
Newport Beach, California,United States
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Mike Melby's Overview

Total Experience86 years
CompanyFitLab
CountryUnited States

Mike Melby is an experienced technology leader and entrepreneur, widely recognized as the Co-founder and former Chief Technology Officer (CTO) of Foxtrot Systems. Foxtrot specialized in AI-powered software for last-mile logistics and delivery optimization, serving major enterprises. Mike was instrumental in developing Foxtrot's core technology, leading engineering and product teams to build a scalable and innovative platform. His expertise lies in software architecture, machine learning applications in logistics, product development, and scaling technology startups. After Foxtrot's acquisition by project44 in 2021, he transitioned into a leadership role at project44, contributing his expertise in last-mile technology. He has a strong background in creating impactful software solutions that solve complex business problems, particularly within the supply chain and logistics industry.

Professional Summary

Mike Melby's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

FitLab - Co-Founder & Co-CEO (2019 to Present)
Cesena Football Club - Co-Owner (2023 to Present)
Assault Fitness - Co-Executive Chairman (2024 to Present)
Freeletics - Investor & Board Member (2018 to Present)
ELECTRIC ⚡️ - Co-Executive Chairman (2020 to Present)
Ragnar Events LLC - Co-Executive Chairman (2021 to Present)
XPT Life - Co-Executive Chairman (2017 to Present)
RPM Training Co. - Co-Executive Chairman (2019 to Present)
Momentous - Investor & Former Board Member (2019 to Present)
Fitplan, Inc. - Co-Executive Chairman (2021 to Present)
Mayweather Boxing + Fitness - Co-Founder & Investor (2016 to Present)
New Evolution Ventures - Vice President (2013 to 2016)
UFC GYM - Head of Business Development & International (2013 to 2016)
PayDivvy - Co-Founder & CEO (2010 to 2013)
TapIt! - Advisor (2010 to 2012)
Leadgate - Summer Associate (2009 to 2009)
ClearLight Partners - Associate (2006 to 2008)
FBR - Analyst (2004 to 2006)

Notable Achievements

Co-founded and Scaled Foxtrot Systems

Successfully co-founded Foxtrot Systems and, as CTO, led the technological development and scaling of its AI-driven last-mile logistics platform, attracting significant clients and investment.

Led Successful Acquisition by project44

Played a key role in guiding Foxtrot Systems through a strategic acquisition by project44, a global leader in supply chain visibility, validating Foxtrot's technological innovation and market impact.

Innovator in AI for Logistics Optimization

Pioneered the application of artificial intelligence and machine learning at Foxtrot to significantly improve efficiency, predictability, and customer satisfaction in last-mile delivery operations for large enterprises.

Built High-Performing Engineering Teams

Recruited, mentored, and led high-performing engineering and product teams responsible for the design, development, and deployment of Foxtrot's sophisticated software solutions.

Educational Background

MBA, Entrepreneurial Management

The Wharton School - Year 2008

BA, Political Economy

University of California, Berkeley - Year 1999

High School Diploma

Servite High School - Year 1995

Sport

IMG Academy - Year 1993

Buying Intent Signals for Mike Melby

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

FitLab
Total employees125
HeadquartersIrvine
Founded2018

FitLab is a brand-building platform that acquires, operates, and scales innovative direct-to-consumer (DTC) and consumer-packaged goods (CPG) brands in the fitness and wellness sector. They aim to create an integrated ecosystem of brands, technologies, and services to help people live healthier, more active lives. They focus on leveraging technology and community to enhance the customer experience for the brands they manage, such as Electric, ROKA, and others.

FitLab Funding Information
$21M - Total Funding Raised
$15M - Most recent funding amount
3 - Number of funding rounds
29 Nov, 2022 - Latest funding round
Lead Investors:
CoVenture
Zone Co, LTD
TLI Bedrock
Wheelhouse Partners

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