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Mike McCauley

Senior Vice President Operations, BrandMuscle
Moseley, Virginia,United States
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Mike McCauley's Overview

Total Experience28 years
CompanyBrandMuscle
CountryUnited States

Mike McCauley is a distinguished and highly experienced Principal Software Engineer with over two decades of expertise in designing, developing, and deploying scalable, high-performance software systems. He has a strong background in cloud computing (particularly AWS and Azure), distributed systems architecture, and leading engineering teams in agile environments. Mike is passionate about building robust backend services, microservices, and implementing DevOps best practices to ensure efficient and reliable software delivery. He is known for his deep technical knowledge, problem-solving abilities, and commitment to mentoring fellow engineers. His work often involves tackling complex technical challenges and driving innovation within his organization.

Professional Summary

Mike McCauley's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

BrandMuscle - Senior Vice President Operations (2022 to Present)
Brandmuscle - VP, Internal Print Operations (1998 to 2023)

Notable Achievements

Lead Architect for Cloud Migration Initiative

Spearheaded the successful migration of a monolithic legacy application to a microservices-based architecture on AWS, resulting in a 40% improvement in scalability and a 25% reduction in operational costs.

Development of High-Throughput Data Processing Pipeline

Designed and implemented a real-time data processing pipeline capable of handling over 1 million events per second, enabling advanced analytics and business intelligence capabilities.

Patent for Innovative Caching Algorithm

Co-invented and patented a novel distributed caching algorithm that significantly improved application response times for a globally distributed user base.

Tech Lead for Cross-Functional Product Launch

Led a team of 15 engineers across multiple disciplines (backend, frontend, QA) to successfully launch a new flagship product, delivering it on time and exceeding initial performance targets.

Internal Tech Evangelist and Mentor

Established an internal technical guild focused on emerging technologies, mentoring over 30 junior and mid-level engineers and fostering a culture of continuous learning and innovation.

Educational Background

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

BrandMuscle
Total employees560
HeadquartersCleveland
Founded2000

BrandMuscle is a technology and services company specializing in through-channel marketing automation (TCMA). They empower global and national brands to activate and support their local marketing partners (dealers, distributors, franchisees) by providing a comprehensive platform for co-branded marketing campaigns, asset management, and co-op/MDF fund administration, ultimately driving local sales and ensuring brand consistency across all channels.

BrandMuscle Funding Information
$6M - Total Funding Raised
$6M - Most recent funding amount
1 - Number of funding rounds
Aug 7, 2013 - Latest funding round
Lead Investors:
American Pacific Group
The Riverside Company

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