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Mike Cessario
Los Angeles, California,United States
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Find Mike Cessario's PhoneWho Is Mike Cessario?
Mike Cessario is an American entrepreneur and creative director, best known as the co-founder and CEO of Liquid Death Mountain Water. Before disrupting the beverage industry, Cessario built a formidable career in advertising and digital marketing, working as a creative at top agencies like Crispin Porter + Bogusky and VaynerMedia. He was the creative mind behind several viral campaigns, including work for Netflix's 'House of Cards' and 'Stranger Things'. Leveraging his insight that healthy products are often poorly marketed, he conceived Liquid Death to make water as exciting as beer or energy drinks. He initially tested the concept with a viral video in 2017, and after its resounding success, officially launched the brand in 2019. Under his leadership, Liquid Death has become one of the fastest-growing non-alcoholic beverage brands in history, famed for its heavy-metal aesthetic, irreverent humor, and its core environmental mission, 'Death to Plastic'.
How Did Mike Cessario's Career Path Shape Their Journey?
Mike Cessario's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Mike Cessario's Key Achievements?
Founder & CEO of Liquid Death
Co-founded and leads Liquid Death, a canned water company that successfully disrupted the beverage market by marketing water as an exciting lifestyle brand. He grew the company from a viral video concept into a major industry player.
Achieved $1.4 Billion Company Valuation
Steered Liquid Death to achieve a $1.4 billion valuation as of early 2024, establishing it as one of the most valuable and fastest-growing non-alcoholic beverage companies in the world through innovative, entertainment-first marketing.
Champion of the 'Death to Plastic' Initiative
Established sustainability as a core tenet of the Liquid Death brand, using infinitely recyclable aluminum cans and donating a portion of profits to non-profits dedicated to cleaning up plastic pollution and providing clean drinking water.
Award-Winning Creative Director
Prior to Liquid Death, he had a distinguished career in advertising, creating viral and award-winning campaigns for major global brands such as Netflix, Toyota, and Mountain Dew, including contributing to the infamous 'Puppy Monkey Baby' Super Bowl ad.
What's Mike Cessario's Educational Background?
BFA, Advertising
Art Center College of Design - Year 2006
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Company Overview
Liquid DeathLiquid Death Mountain Water is a beverage company that packages non-carbonated, natural spring water in infinitely recyclable tallboy aluminum cans. With a mission to 'Murder Your Thirst' and 'Death to Plastic,' the company leverages an edgy, heavy-metal-inspired branding and humorous marketing to appeal to consumers looking for a sustainable and healthier alternative to sugary drinks and single-use plastic bottles. Their product line has expanded to include sparkling water and flavored varieties, all maintaining the core commitment to environmental responsibility and a unique brand identity.
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