Mike Barrett
Fort Worth, Texas,United States
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Mike Barrett is a seasoned executive in the digital media and technology space. He is widely recognized for his leadership as CEO of The Weather Company, guiding it through significant growth and its eventual acquisition by IBM. Prior to The Weather Company, Barrett was CEO of AdMeld, an advertising technology company acquired by Google. His extensive career also includes key executive roles at Yahoo!, where he served as Chief Revenue Officer, and early experience at Disney Online. He is known for his expertise in scaling digital businesses, strategic acquisitions, and driving innovation in ad tech and media. He currently serves on various boards, leveraging his extensive experience.
Professional Summary
Mike Barrett's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
CEO of The Weather Company & Acquisition by IBM
As CEO from 2013 to 2017, he led The Weather Company (parent of The Weather Channel) through a period of significant digital transformation and growth, culminating in its high-profile acquisition by IBM in 2016 (excluding the cable TV network).
CEO of AdMeld & Acquisition by Google
Served as CEO of AdMeld, a pioneering advertising optimization platform, from 2008 until its acquisition by Google in 2011 for a reported $400 million. This highlighted his acumen in the ad-tech space.
Chief Revenue Officer at Yahoo!
Held the critical role of Chief Revenue Officer at Yahoo! during a key period (mid-2000s), managing global sales, advertising operations, and strategy for one of the internet's largest properties at the time.
Board Member and Advisor
Post his executive roles, Barrett has served on the board of directors for several companies, including Millennial Media (acquired by AOL/Verizon), HookLogic (acquired by Criteo), and others, contributing his strategic insights.
Educational Background
Masters Administrative Science, Business Administration, Management and Operations
The University of Alabama in Huntsville - Year 1984
BS Computer Science, Major in Computer Science, Minor in Math
Middle Tennessee State University (MTSU) - Year 1980
Central High - Shelbyville, TN - Year 1976
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Company Overview
ComputacenterComputacenter is a leading independent provider of IT infrastructure services and solutions to large corporate and public sector organisations. They help customers source, transform, and manage their technology infrastructure to deliver digital transformation, enabling users and their business. Key services include technology sourcing, cloud and data center solutions, networking, security, and managed workplace services.
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