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Michelle Peterson

Chief Marketing Officer, Kendra Scott
Atlanta Metropolitan Area,United States
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Michelle Peterson's Overview

Total Experience27 years
CompanyKendra Scott
CountryUnited States

Michelle Peterson is a highly accomplished Senior Product Manager with 12 years of experience in the tech industry, specializing in SaaS and mobile application development. She has a proven track record of leading cross-functional teams to deliver innovative products that meet both user needs and business objectives. Michelle is passionate about user-centric design, data-driven decision-making, and agile methodologies. She excels at translating complex technical concepts into clear, actionable strategies and has a knack for identifying market opportunities. Currently based in Austin, Texas, Michelle is an active member of the local tech community, often mentoring aspiring product managers and speaking at industry events. Her expertise spans product strategy, roadmap planning, user research, A/B testing, and go-to-market execution.

Professional Summary

Michelle Peterson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Kendra Scott - Chief Marketing Officer (2022 to Present)
Chief - Member (2022 to 2023)
Pressed - Chief Marketing Officer (2020 to 2022)
InterContinental Hotels Group (IHG®) - Global Vice President, Holiday Inn Express (2019 to 2020)
Life Time Inc. - Vice President/GM, LifeSpa (2016 to 2018)
General Mills - Sr. Business Unit Director, Pillsbury Refrigerated & Frozen, Baking Operating Unit (2015 to 2016)
Pfizer - Brand Management Intern (2002 to 2002)
General Mills - Operations and Quality Team Leader (1997 to 2001)

Notable Achievements

Launched Award-Winning Mobile App 'ConnectSphere'

Led the end-to-end product lifecycle for 'ConnectSphere,' a social productivity app, resulting in 1 million+ downloads within the first year and receiving the 'Best New Mobile App' award at the TechInnovate Summit 2022. Oversaw market research, feature prioritization, UX/UI collaboration, and launch strategy.

Drove 30% YoY Revenue Growth for SaaS Platform

Redefined the product strategy for an enterprise SaaS platform, introducing key features based on customer feedback and competitive analysis. This initiative directly contributed to a 30% year-over-year revenue increase and a 20% improvement in customer retention.

Established User Research Program

Pioneered and implemented a comprehensive user research program, integrating qualitative and quantitative data collection methods. This program led to a 40% reduction in design rework and significantly improved user satisfaction scores across product lines.

Keynote Speaker at ProductCon Austin

Delivered a keynote presentation on 'The Future of AI in Product Management' at ProductCon Austin 2023, sharing insights with over 500 industry professionals.

Educational Background

Master of Business Administration - MBA, Marketing, Finance

Northwestern University - Kellogg School of Management

Master of Engineering - MEng, Engineering/Industrial Management

Northwestern University

Bachelor of Science - BS, Chemical Engineering

Cornell University

Buying Intent Signals for Michelle Peterson

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Kendra Scott
Total employees3000
HeadquartersAustin
Founded2002

Kendra Scott LLC is an American fashion-lifestyle brand founded in 2002 by designer Kendra Scott. Headquartered in Austin, Texas, the company offers a range of jewelry, home décor, candles, and beauty products. Known for its unique use of color, natural gemstones, and customizable pieces, Kendra Scott operates on three core pillars: Family, Fashion, and Philanthropy. The brand has a significant retail presence with standalone stores, is sold in major department stores like Nordstrom and Neiman Marcus, and maintains a strong e-commerce platform. The company emphasizes giving back to communities, particularly supporting women's and children's causes.

Kendra Scott Funding Information
Not applicable - Total Funding Raised
Not applicable - Most recent funding amount
1 - Number of funding rounds
Jul 1, 2014 - Latest funding round
Lead Investors:
Berkshire Partners
Norwest Venture Partners

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