Michelle Norgan is a highly accomplished and strategic product marketing leader with over 15 years of experience in the technology sector, specializing in data analytics, cloud platforms, and enterprise software. She currently holds a senior leadership position at Salesforce, driving product marketing initiatives. Known for her ability to translate complex technical features into compelling customer-centric value propositions, Michelle excels at developing and executing impactful go-to-market strategies that accelerate product adoption and revenue growth. She has a strong track record of building and mentoring high-performing teams and fostering collaborative environments. Her expertise spans market analysis, competitive positioning, content creation, sales enablement, and launching innovative products to global audiences.
Michelle Norgan's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led the end-to-end product marketing strategy for a major new cloud service, resulting in exceeding first-year adoption targets by 25% and significantly increasing market share in a competitive segment.
Re-engineered the go-to-market approach for an established analytics product, leading to a 15% year-over-year growth in a saturated market by identifying new use cases and customer segments.
Recruited, mentored, and scaled a product marketing team from 5 to 15 members, improving team productivity and campaign effectiveness while fostering a culture of innovation and continuous improvement.
Authored several influential white papers and presented at key industry conferences on topics related to data visualization and business intelligence, establishing herself and the company as thought leaders in the space.
California Polytechnic State University-San Luis Obispo - Year 2004
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