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Michelle Lam
New York, New York,United States
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Find Michelle Lam's PhoneWho Is Michelle Lam?
Michelle Lam is a highly accomplished entrepreneur and investor, best known as the co-founder and former CEO of True&Co., an innovative e-commerce lingerie company that revolutionized the bra shopping experience through data and personalization. She successfully led True&Co. from its inception in 2012 to its acquisition by PVH Corp. (parent of Calvin Klein and Tommy Hilfiger) in 2017. With a strong background in strategy consulting at Bain & Company and experience in venture capital at firms like Bain Capital Ventures, Michelle possesses deep expertise in consumer brands, e-commerce, product development, and scaling businesses. Currently, she is a General Partner at Hyphen Capital, an early-stage venture capital firm focused on investing in and supporting underrepresented founders, particularly in consumer technology and future of work sectors. She is recognized for her data-driven approach to business and her commitment to fostering innovation.
How Did Michelle Lam's Career Path Shape Their Journey?
Michelle Lam's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Michelle Lam's Key Achievements?
Co-founded and Scaled True&Co.
Successfully co-founded True&Co. in 2012, an innovative direct-to-consumer lingerie brand. She grew the company by leveraging a proprietary fit quiz and data science to offer personalized bra recommendations, disrupting the traditional lingerie market and attracting a loyal customer base of over 5 million women.
Led Successful Acquisition by PVH Corp.
Orchestrated the successful sale of True&Co. to PVH Corp. in 2017. This acquisition validated the company's innovative business model and brand strength, providing a significant return for investors and marking a major milestone in her entrepreneurial journey.
Pioneered Data-Driven Approach in Lingerie Retail
Was at the forefront of introducing a data-driven, personalized approach to lingerie retail, challenging traditional sizing methods and significantly improving the online shopping experience for women by helping them find better-fitting products.
General Partner at Hyphen Capital
Currently serves as a General Partner at Hyphen Capital, an early-stage venture capital firm. In this role, she actively invests in and mentors underrepresented founders, focusing on consumer technology, e-commerce, and future of work, thereby fostering diversity and innovation in the tech ecosystem.
Recognition in Prominent Publications
Featured and recognized in numerous leading publications such as Forbes, The New York Times, Fast Company, and TechCrunch for her entrepreneurial success and innovative contributions to the retail industry.
What's Michelle Lam's Educational Background?
Award in Whisky, Gin, Rum, Tequila, Vodka, Public Relations, Advertising, and Applied Communication
Wine & Spirit Education Trust
Public Relations & Marketing, Communication and Media Studies
New York University
Certificate, Entrepreneurial and Business Operations
ACE NextGen
Bachelor of Arts (B.A.), Forensic Psychology
City University of New York-John Jay College of Criminal Justice - Year 2003
AI Small Business
National ACE (National Asian Pacific Islander American Chamber of Commerce & Entrepreneurship
Buying Intent Signals for Michelle Lam
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Company Overview
Bklynite Media, Inc.Bklynite Media, Inc. is a local news organization dedicated to providing comprehensive coverage of Brooklyn, New York. They focus on reporting on the people, places, and events that shape the borough's diverse neighborhoods, serving as a key information source for its residents. Bklynite aims to foster a more informed and engaged community through its daily news reporting and features.
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