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Michelle Carrara

Vice President, Growth & Analytics, Boll & Branch
New York City Metropolitan Area,United States
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Michelle Carrara's Overview

Total Experience12 years
CompanyBoll & Branch
CountryUnited States

Michelle Carrara is a dynamic and results-oriented Product Leader with over 15 years of experience in shaping innovative digital products and driving growth in fast-paced technology environments. Currently based in Austin, Texas, she has a proven track record of successfully launching and scaling SaaS platforms, mobile applications, and data-driven solutions. Michelle excels at translating complex user needs and market opportunities into clear product visions and actionable roadmaps. She is adept at leading cross-functional teams, including engineering, design, and marketing, to deliver exceptional user experiences and achieve key business objectives. Passionate about user-centric design and agile methodologies, Michelle consistently fosters a collaborative atmosphere to inspire creativity and efficiency.

Professional Summary

Michelle Carrara's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Boll & Branch - Vice President, Growth & Analytics (2025 to Present)
Real Chemistry - Account Director (2018 to 2019)
Revolution Digital - Account Executive (2016 to 2017)

Notable Achievements

Scaled Flagship SaaS Product to 1M+ Users

Led the product strategy and execution for a core SaaS offering, overseeing its growth from an early-stage product to a market-leading platform with over one million active users, resulting in a 300% revenue increase over three years.

Innovator of the Year Award 2021

Received the company-wide 'Innovator of the Year' award for conceptualizing and spearheading the development of a novel AI-powered feature that significantly improved user engagement by 40% and reduced customer churn by 15%.

Successful International Market Expansion

Directed the product localization and go-to-market strategy for expansion into three new international markets (EMEA region), achieving product-market fit and exceeding initial adoption targets by 25% within the first year.

Mentorship & Team Development

Actively mentored and developed a high-performing team of 8 product managers and associate product managers, with several team members being promoted to senior roles under her guidance.

Educational Background

Bachelor's degree, Advertising and Digital Media

Loyola University Maryland - Year 2010

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Boll & Branch
Total employees165
HeadquartersSummit
Founded2014

Boll & Branch is a direct-to-consumer (DTC) luxury home goods company primarily known for its ethically sourced and sustainably made organic cotton bedding and bath products. They emphasize transparency in their supply chain, fair trade practices, and high-quality materials to provide customers with comfortable and responsibly made home essentials. Their product line has expanded to include mattresses, apparel, and home decor items.

Boll & Branch Funding Information
$100M - Total Funding Raised
$100M - Most recent funding amount
1 - Number of funding rounds
1 Oct, 2019 - Latest funding round
Lead Investors:
L Catterton
Scott Tannen
Missy Tannen

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