Michele Elder
Chicago, Illinois,United States
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Michele Elder is a highly accomplished marketing executive with over two decades of experience in building and scaling global brands, primarily in the B2B SaaS and technology sectors. As the Chief Marketing Officer (CMO) at Airtable, she leads all aspects of global marketing, including brand strategy, product marketing, demand generation, communications, and content. Michele is known for her data-driven approach, customer-centric mindset, and her ability to build and inspire high-performing marketing teams. Before Airtable, she held significant leadership positions, including Vice President of Marketing at SurveyMonkey, where she was instrumental during its IPO and growth phase. She also spent several years at Intuit, contributing to the success of its small business solutions. Michele is passionate about leveraging technology to solve customer problems and driving sustainable business growth through innovative marketing.
Professional Summary
Michele Elder's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Chief Marketing Officer at Airtable
Leads global marketing strategy and execution for Airtable, focusing on scaling the brand, driving customer acquisition, and expanding market presence for the connected apps platform.
IPO Marketing Leadership at SurveyMonkey
As VP of Marketing at SurveyMonkey, played a crucial role in the company's marketing strategy leading up to and through its successful Initial Public Offering (IPO).
Driving Growth in B2B SaaS
Demonstrated track record of significantly growing revenue and market share for leading B2B SaaS companies through strategic marketing initiatives and team leadership.
Brand Building and Transformation
Successfully led brand development and repositioning efforts for multiple tech companies, enhancing brand equity and market perception.
Extensive Experience at Intuit
Held various marketing leadership roles at Intuit, contributing to the growth and market leadership of products like QuickBooks and TurboTax by developing impactful marketing campaigns and strategies.
Educational Background
Bachelor's degree, Finance, General
DeVry University - Year 2012
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Company Overview
J.P. MorganJ.P. Morgan Chase & Co. is a leading global financial services firm with assets of $3.9 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. It serves millions of customers, predominantly in the U.S., and many of the world's most prominent corporate, institutional, and government clients under its J.P. Morgan and Chase brands.
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