Michael Mauerer is a highly influential German automobile designer, renowned for his significant contributions to Porsche and the wider Volkswagen Group. Born in 1960, he studied transportation design at Pforzheim University. His career began at Mercedes-Benz in 1986, where he worked on designs for models like the original SLK and A-Class. In 2000, he moved to Saab as Head of Design, and later briefly oversaw Advanced Design for General Motors Europe. Since 2004, Mauerer has been the Head of Style Porsche, where he has been instrumental in shaping the modern identity of the brand, overseeing the design of iconic models such as multiple generations of the 911 (997, 991, 992), the Panamera, Cayenne, Macan, and the groundbreaking all-electric Taycan. His design philosophy focuses on maintaining Porsche's strong brand identity while evolving it for the future, emphasizing timelessness and functional beauty. In addition to his role at Porsche, since late 2015, Mauerer also holds the pivotal position of Head of Volkswagen Group Design, influencing the design direction of numerous brands under the VW umbrella, including Audi, Bentley, Lamborghini, and Volkswagen itself. This dual role makes him one of the most powerful and respected figures in contemporary automotive design.
Michael Mauerer's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Appointed in late 2015, Michael Mauerer oversees the design strategy and direction for all brands within the Volkswagen Group, one of the world's largest automotive conglomerates. This includes guiding brands like Audi, Bentley, Lamborghini, Porsche, SEAT, Škoda, and Volkswagen.
Since 2004, Mauerer has led Porsche's design department, successfully evolving the brand's iconic design language. He has overseen the creation of numerous critically acclaimed and commercially successful models, including the Porsche 911 (997, 991, 992 generations), Panamera, Cayenne, Macan, and the all-electric Taycan.
Spearheaded the design of Porsche's first all-electric sports car, the Taycan, successfully translating Porsche's design DNA into the electric era and setting a benchmark for electric vehicle aesthetics and performance.
Masterfully guided the design evolution of Porsche's flagship model, the 911, across multiple generations, preserving its iconic silhouette and heritage while incorporating modern design elements and technology.
Under his design leadership, Porsche vehicles have consistently won prestigious international design awards, such as the Red Dot Design Award, iF Design Award, and German Design Award, recognizing the brand's exceptional design quality and innovation.
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