Michael Lock
Greater Newport Area,United Kingdom
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Find Michael Lock’s PhoneMichael Lock's Overview
Michael Lock is a highly experienced and respected executive in the automotive and motorsports industries. With a career spanning several decades, he has demonstrated exceptional leadership in brand development, strategic growth, and operational management. He is particularly recognized for his transformative tenures as CEO of Ducati North America, where he significantly grew the brand's presence and sales, and later as President/CEO of AMA Pro Racing and subsequently a key figure in the establishment and leadership of MotoAmerica, revitalizing professional motorcycle road racing in North America. His expertise encompasses strategic marketing, international business development, and turning around complex organizations. Lock is known for his insightful approach to market dynamics and his ability to build strong, successful teams.
Professional Summary
Michael Lock's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Revitalization of North American Road Racing
As a leader in AMA Pro Racing and a founding figure/President of MotoAmerica, played an instrumental role in restructuring and revitalizing professional motorcycle road racing in the United States, creating a more stable and commercially viable platform for the sport.
Growth Leadership at Ducati North America
During his tenure as CEO of Ducati North America, he oversaw a period of significant growth in sales, market share, and brand prestige for the Italian motorcycle manufacturer in a key global market.
Strategic Brand Development
Successfully implemented strategic marketing and brand development initiatives for high-profile automotive and motorsports entities, enhancing their market position and consumer engagement.
International Business Expansion
Possesses extensive experience in managing and expanding international operations for global brands, navigating diverse market conditions and cultural nuances.
Educational Background
Bachelor's degree
University of South Wales
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Company Overview
Gerber Technology, a Lectra CompanyGerber Technology, now a Lectra company, provides integrated software and hardware automation solutions to the apparel, furniture, composite, and industrial fabrics industries. Its offerings historically include CAD software for pattern design (AccuMark), automated cutting and spreading systems, and PLM (Product Lifecycle Management) solutions. Since its acquisition by Lectra in 2021, Gerber's technologies and market presence have been combined with Lectra's, aiming to create a comprehensive Industry 4.0 solutions provider for industries using textiles, leather, and other soft materials. This union strengthens Lectra's global leadership in these markets.
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