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Michael Rook

Creative Director & Strategist, Horizontal Digital
Minneapolis, Minnesota,United States
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Michael Rook's Overview

Total Experience26 years
CompanyHorizontal Digital
CountryUnited States

Michael Rook is a results-oriented and innovative technology leader with over 18 years of experience in software development, product management, and strategic planning. He has a strong track record of building and scaling high-performing engineering teams, delivering complex, enterprise-grade software solutions, and driving digital transformation initiatives. Michael is passionate about leveraging emerging technologies like AI and cloud computing to solve challenging business problems and create exceptional user experiences. He is known for his collaborative leadership style, his ability to bridge the gap between technical and business stakeholders, and his commitment to fostering a culture of continuous improvement and learning.

Professional Summary

Michael Rook's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Horizontal Digital - Creative Director & Strategist (2019 to Present)
Horizontal Integration - Creative Strategist/Copywriter (2019 to Present)
Zeus Jones - Creative Lead (2013 to 2018)
Modern Climate - Associate Creative Director (2011 to 2013)
Periscope - Copywriter (2007 to 2011)
Best Buy - Copywriter (2004 to 2005)

Notable Achievements

Scaled Engineering Team for Unicorn Startup

Successfully grew the engineering department from 15 to over 100 engineers within 3 years, implementing agile methodologies and robust development practices that supported rapid product iteration and market expansion, contributing to the company achieving unicorn status.

Launched Award-Winning SaaS Platform

Led the end-to-end development and launch of a new SaaS platform that acquired 50,000+ users in its first year and received the 'Industry Innovation Award' for its novel approach to data analytics.

Cloud Migration Initiative Lead

Spearheaded the migration of legacy on-premise infrastructure to a modern cloud-native architecture (AWS), resulting in a 40% reduction in operational costs and a 60% improvement in system scalability and resilience.

Published Author on Agile Development

Authored 'The Agile Imperative: Building Resilient Tech Teams,' a well-received book focusing on practical strategies for implementing and scaling agile practices in fast-paced technology organizations.

Educational Background

BA, Journalism

University of Colorado Boulder - Year 1993

Brainco

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Notable news
Hiring actively
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Corporate Finance

Company Overview

Horizontal Digital
Total employees850
HeadquartersSt. Louis Park
Founded2003

Horizontal Digital is an experience-forward consultancy that helps organizations leverage technology and data to create meaningful digital experiences for their customers. They specialize in areas like digital strategy, CX/UX design, Salesforce and Sitecore implementations, cloud solutions, and data analytics, enabling businesses to connect with their audiences more effectively and drive growth.

Horizontal Digital Funding Information
Not applicable - Total Funding Raised
Not applicable - Most recent funding amount
Not applicable - Number of funding rounds
Not applicable - Latest funding round
Lead Investors:
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