Michael Rook is a results-oriented and innovative technology leader with over 18 years of experience in software development, product management, and strategic planning. He has a strong track record of building and scaling high-performing engineering teams, delivering complex, enterprise-grade software solutions, and driving digital transformation initiatives. Michael is passionate about leveraging emerging technologies like AI and cloud computing to solve challenging business problems and create exceptional user experiences. He is known for his collaborative leadership style, his ability to bridge the gap between technical and business stakeholders, and his commitment to fostering a culture of continuous improvement and learning.
Michael Rook's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully grew the engineering department from 15 to over 100 engineers within 3 years, implementing agile methodologies and robust development practices that supported rapid product iteration and market expansion, contributing to the company achieving unicorn status.
Led the end-to-end development and launch of a new SaaS platform that acquired 50,000+ users in its first year and received the 'Industry Innovation Award' for its novel approach to data analytics.
Spearheaded the migration of legacy on-premise infrastructure to a modern cloud-native architecture (AWS), resulting in a 40% reduction in operational costs and a 60% improvement in system scalability and resilience.
Authored 'The Agile Imperative: Building Resilient Tech Teams,' a well-received book focusing on practical strategies for implementing and scaling agile practices in fast-paced technology organizations.
University of Colorado Boulder - Year 1993
Brainco
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Horizontal Digital is an experience-forward consultancy that helps organizations leverage technology and data to create meaningful digital experiences for their customers. They specialize in areas like digital strategy, CX/UX design, Salesforce and Sitecore implementations, cloud solutions, and data analytics, enabling businesses to connect with their audiences more effectively and drive growth.
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