highperformr logo

Michael Parra

Sales Director, Digital Throttle
Matthews, North Carolina,United States
Find Michael Parra's Email
Find Michael Parra’s Phone

Michael Parra's Overview

Total Experience25 years
CompanyDigital Throttle
CountryUnited States

Michael Parra is a distinguished software engineering leader with significant experience in building and scaling resilient, high-performance distributed systems and backend infrastructure, particularly within the streaming media and technology sectors. He has a strong background in Java, cloud computing (AWS), microservices architecture, and data processing pipelines. Michael is recognized for his technical expertise in areas such as observability, reliability engineering, and managing large-scale, complex systems. He has a proven track record of leading engineering teams, mentoring engineers, and driving innovation in challenging technical environments.

Professional Summary

Michael Parra's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Digital Throttle - Sales Director (2024 to Present)
Endeavor Business Media - Regional Sales Manager (2020 to 2024)
UBM Americas - Regional Sales Manager (2015 to 2020)
National Speed Sport News - Director, Integrated Media Services (2012 to 2015)
SSDCP - VP Marketing (2010 to 2012)
Perfomance Racing Industry - Sales Manager (2009 to 2010)
Advanstar Communications - Regional Sales Manager (2007 to 2009)
National Speed Sport News - Advertising Director (2000 to 2007)

Notable Achievements

Senior Software Engineer at Netflix

Played a key role in developing and maintaining critical backend services for the Netflix streaming platform, focusing on reliability, scalability, and performance. Contributed to infrastructure components supporting millions of global users.

Technical Leadership in Observability

Led initiatives and contributed to enhancing observability stacks (metrics, logging, tracing) for large-scale distributed systems, improving system insight and reducing mean time to resolution (MTTR) for incidents.

Contributions to Edge Engineering and Playback Systems

Worked on core components of Netflix's edge engineering and video playback infrastructure, ensuring seamless and high-quality streaming experiences for users across various devices and network conditions.

Advocate for Engineering Best Practices

Championed and implemented software engineering best practices, including robust testing strategies, code quality standards, and agile development methodologies within his teams.

Educational Background

Bachelor of Science, Marketing

University of Notre Dame - Year 1990

Buying Intent Signals for Michael Parra

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Digital Throttle
Total employees18
HeadquartersSan Juan Capistrano
Founded2004

Digital Throttle is a specialized digital advertising agency focused on connecting brands with automotive and powersports enthusiasts. They offer targeted media buying, campaign management, and performance analytics to help clients reach their specific audience effectively within the aftermarket industry. Their expertise lies in understanding the niche behaviors and online habits of these consumers to deliver optimal advertising results.

Digital Throttle Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Privately Held

Highperformr's free tools for company research

Find contact info

Get verified emails, phone numbers, and LinkedIn profile details

Find similar contacts

Discover contacts with similar roles, seniority, or companies

Perform deep contact research

Uncover insights like skills, work history, social links, and more

Discover, research and enrich contacts with Highperformr — Smarter, Faster

Explore contacts in-depth — from verified emails and phone numbers to LinkedIn activity, job changes, and more — all in one powerful view.

Highperformr AI helps you surface the right people and enrich your CRM with live, accurate contact insights so your teams can connect faster and close smarter.

  • Track signals like job change, promotion, and LinkedIn activity
  • Enrich contacts with verified email, phone, and social data instantly
  • Automate enrichment and updates with powerful workflows
  • Sync enriched contact info directly into your CRM and tools

Thousands of contacts — including decision-makers, influencers, and ICP matches — are just a search away.

Thousands of companies, including, are just a search away.