Michael Deluce is the President and Chief Executive Officer of Porter Airlines, a Canadian regional airline he co-founded. Since its launch in 2006, Deluce has been a driving force behind Porter's growth and its distinctive brand, which emphasizes passenger experience and convenience, operating primarily from Billy Bishop Toronto City Airport. He has overseen the airline's expansion, including the introduction of jet aircraft (Embraer E195-E2) to serve longer-haul destinations across North America. Michael comes from a family with a deep history in the Canadian aviation industry, and he is recognized for his entrepreneurial spirit and leadership in navigating the competitive airline market, including guiding the company through significant industry challenges like the COVID-19 pandemic and subsequent recovery and expansion.
Michael Deluce's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully co-founded Porter Airlines in 2006, establishing a unique passenger-focused airline based at Billy Bishop Toronto City Airport, challenging established carriers with a distinct service model.
Led Porter Airlines' significant fleet expansion, most notably with the introduction of Embraer E195-E2 jets, enabling the airline to serve destinations across North America and significantly increasing its operational capability.
Instrumental in creating and maintaining Porter's strong brand identity, known for its premium service, complimentary amenities, and convenient airport locations, which has garnered a loyal customer base.
Steered Porter Airlines through major industry disruptions, including the COVID-19 pandemic, and subsequently led its ambitious growth strategy, expanding its route network and market presence.
Widely recognized within the Canadian aviation and business communities for his leadership, innovation, and contributions to the airline industry, building on his family's longstanding legacy in aviation.
Ivey Business School at Western University - Year 2004
Ivey Business School at Western University - Year 1996
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Porter Airlines Inc. is a Canadian regional airline headquartered at Billy Bishop Toronto City Airport (YTZ), with a secondary hub at Toronto Pearson International Airport (YYZ). Founded in 2006, Porter is known for its 'flying refined' approach, offering complimentary beer, wine, and premium snacks. Initially operating a fleet of De Havilland Canada Dash 8-Q400 turboprops, the airline has significantly expanded its operations and route network across North America with the addition of Embraer E195-E2 jet aircraft, enabling longer-haul flights to destinations in Canada, the U.S., and the Caribbean.
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