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Michael Gary Rubin is an American businessman, philanthropist, and social justice advocate. He is the CEO and Executive Chairman of Fanatics, a global digital sports platform that is a leading provider of licensed sports merchandise, trading cards, collectibles, and more. Rubin founded GSI Commerce in 1998, a company that provided e-commerce solutions, which he later sold to eBay in 2011 for $2.4 billion. He then repurchased the sports merchandise part of the business to form Fanatics, strategically growing it into a multi-billion dollar enterprise through exclusive deals with major sports leagues and player associations. Beyond business, Rubin is a co-founder of the REFORM Alliance, an organization dedicated to transforming probation and parole laws in the United States, working alongside figures like Meek Mill and Jay-Z.
Michael C. Rubin's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Founded GSI Commerce in 1998, building it into a leading e-commerce and interactive marketing services provider. Successfully sold the company to eBay for $2.4 billion in 2011.
Transformed Fanatics from a GSI Commerce spin-off into a global digital sports platform valued at over $30 billion. Secured long-term, exclusive licensing deals with major sports leagues (NFL, MLB, NBA, NHL, NCAA) and expanded into new verticals like trading cards (Fanatics Collectibles) and sports betting (Fanatics Betting & Gaming).
Co-founded the REFORM Alliance in 2019 with Meek Mill, Jay-Z, Robert Kraft, and others. The organization advocates for criminal justice reform, focusing on probation and parole laws to reduce recidivism and create pathways to work and wellbeing.
Spearheaded Fanatics' expansion beyond apparel into high-growth areas such as trading cards (acquiring Topps), collectibles, and online sports betting, aiming to create a comprehensive digital sports platform.
Launched the 'All-In Challenge' during the COVID-19 pandemic, a digital fundraising initiative that raised over $60 million for food charities by offering unique experiences and items donated by celebrities and athletes.
Massachusetts Institute of Technology - Year 2018
Kalaidos University of Applied Sciences Switzerland - Year 2008
Berufsbildungszentrum Biel-Bienne - Year 2003
GIBB, (Professional College Bern) - Year 1998
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