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Michael Baffuto

Senior Director, Business Development, Global Advertiser, The Trade Desk
New York City Metropolitan Area,United States
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Michael Baffuto's Overview

Total Experience21 years
CompanyThe Trade Desk
CountryUnited States

Michael Baffuto is a distinguished Principal Software Engineer at Netflix, based in Los Gatos, California. With over 18 years of experience in the software industry, he specializes in designing, developing, and scaling complex distributed systems and cloud-native applications. At Netflix, Michael plays a key role in evolving the platform's core infrastructure, focusing on reliability, performance, and efficiency to support millions of global users. His expertise encompasses areas such as microservices architecture, cloud computing (particularly AWS), data processing, and backend engineering. He is recognized for his technical leadership, problem-solving abilities, and contributions to building robust, high-availability systems that power one of the world's leading streaming services. Michael is also an active contributor to the tech community, often sharing insights and learnings through technical blogs and presentations.

Professional Summary

Michael Baffuto's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

The Trade Desk - Senior Director, Business Development, Global Advertiser (2024 to Present)
Drawbridge Inc. - Account Director (2016 to 2018)
Qualia Media - Senior Account Executive (2014 to 2016)
NYPost.com - Senior Account Executive (2013 to 2014)
Princeton Global Network Inc - Senior Account Executive (2009 to 2011)
GDS International - Account Executive (2008 to 2009)
Ideal Publications Inc. - Sales and Marketing Associate (2006 to 2008)

Notable Achievements

Architecting Scalable Netflix Infrastructure

Key contributor to the architecture and development of critical backend systems at Netflix, significantly enhancing scalability, resilience, and performance to seamlessly serve a global subscriber base.

Technical Leadership in Distributed Systems

Provided technical leadership and mentorship on multiple high-impact projects, driving the adoption of best practices in distributed systems design and cloud-native development within Netflix.

Innovation in Streaming Technology

Contributed to innovative solutions and optimizations in Netflix's streaming delivery and platform services, improving efficiency and the end-user experience.

Author and Speaker on Tech Topics

Authored several influential technical articles on the Netflix Technology Blog and other platforms, sharing expertise on topics like distributed systems, cloud architecture, and software engineering best practices.

Educational Background

Organizational Leadership

Harvard Business School Online - Year 2024

Certificate in Management Essentials

Harvard Business School Online - Year 2020

Exploratory Arts

SUNY Cobleskill - Year 2003

Lakeland Highschool - Year 1999

NYC Business Solutions

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Notable news
Hiring actively
Corporate Finance
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Corporate Finance

Company Overview

The Trade Desk
Total employees3231
HeadquartersVentura
Founded2009

The Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, native and social, on a multitude of devices, such as computers, mobile devices, and connected TV. It provides a transparent and independent platform for advertisers to reach their target audiences effectively and efficiently.

The Trade Desk Stock Information
The Trade Desk, Inc. is listed on the NASDAQ under the ticker symbol TTD. The company went public on September 21, 2016

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