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Meredith Mitchell

Director, Retail Initiatives, Barnes & Noble College
Greater Philadelphia,United States
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Meredith Mitchell's Overview

Total Experience22 years
CompanyBarnes & Noble College
CountryUnited States

Meredith Mitchell is a results-driven Digital Marketing and Product Strategist with over 12 years of experience in shaping impactful user-centric products and spearheading innovative marketing campaigns. Currently based in Austin, Texas, she excels at the intersection of technology, data analytics, and creative storytelling to drive growth and engagement. Meredith is passionate about leveraging emerging technologies to enhance customer experiences and has a proven track record of leading cross-functional teams to deliver award-winning digital solutions. She is known for her analytical mind, collaborative spirit, and commitment to mentoring aspiring professionals in the tech and marketing space.

Professional Summary

Meredith Mitchell's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Barnes & Noble College - Director, Retail Initiatives (2021 to Present)
League Collegiate Outfitters - Director of Retail Strategy (2011 - Present) (2011 to 2018)
West Chester Fish Market - Co-Owner (2003 to 2006)

Notable Achievements

Global Campaign Launch Lead - 'ConnectX'

Led the strategy and execution for the global launch of 'ConnectX', a SaaS communication platform, resulting in a 200% increase in user acquisition within the first six months and exceeding revenue targets by 35%.

Product Innovation Award - 'InsightAI'

Received the company's annual Product Innovation Award for conceptualizing and guiding the development of 'InsightAI', an AI-powered analytics tool that improved customer retention by 18% by providing actionable insights.

Speaker at Digital Summit 2022

Invited speaker at the Digital Summit 2022, where she presented on 'The Future of Personalization: AI in Customer Journey Mapping,' receiving accolades for her forward-thinking insights.

Revamped E-commerce Platform UX

Successfully overhauled the user experience for a major e-commerce client, leading to a 25% decrease in cart abandonment rates and a 15% increase in average order value.

Educational Background

Interior Design

Philadelphia University - Year 1993

Psychology

University of Pittsburgh - Year 1990

Certificate, Marketing Strategy Certificate

ECornell University, Ithaca, NY - Year 2017

Buying Intent Signals for Meredith Mitchell

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Barnes & Noble College
Total employees5500
HeadquartersBasking Ridge
Founded1965

Barnes & Noble College (BNC) is a leading operator of college and university bookstores in the United States. It provides a wide range of services, including course materials, retail merchandise, and digital education tools to students, faculty, and alumni. BNC focuses on enhancing the academic and social experience on campus by offering customized solutions and fostering a vibrant campus community. In 2023, Barnes & Noble College was acquired by Fanatics Lids College (FLC), a subsidiary of Fanatics Commerce.

Barnes & Noble College Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Fanatics

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