Melissa O'Buch is a results-oriented and visionary Head of Product with over 15 years of experience in driving product strategy, development, and market launch for innovative SaaS and mobile applications. She possesses a strong track record of leading cross-functional teams to deliver user-centric products that achieve significant market adoption and revenue growth. Melissa is passionate about leveraging data analytics and user research to uncover insights and build products that solve real-world problems. She is known for her collaborative leadership style, strategic thinking, and ability to translate complex technical concepts into clear business value.
Melissa O'Buch's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led the end-to-end product lifecycle for a flagship mobile productivity application, growing its user base from 0 to 5 million active users within two years and securing 'Best New App of the Year' from TechCrunch.
Redefined the product strategy and roadmap for a B2B SaaS platform, introducing key features based on market analysis and customer feedback, which resulted in a 40% year-over-year revenue increase and a 25% improvement in customer retention.
Successfully scaled the product management team from 3 to 15 members, fostering a culture of innovation and implementing agile development practices that improved development velocity by 30%.
Delivered a keynote presentation on 'The Future of AI in Product Management' at ProductCon Global 2023, sharing insights with over 2,000 industry professionals.
University of North Carolina at Chapel Hill - Year 1993
R J Reynolds High School - Year 1990
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Live Oak Bank is a digitally-focused, cloud-based bank that specializes in providing financing to small businesses in specific niche industries across the United States, including veterinary, pharmacy, investment advisory, and healthcare. It leverages technology to offer a streamlined lending process and also provides traditional banking services like savings accounts and CDs with competitive rates. The bank is one of the largest originators of Small Business Administration (SBA) loans.
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