Melissa Hilbert
Greater Boston,United States
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Melissa Hilbert is a results-oriented Digital Marketing and Analytics leader with over 12 years of experience in developing and executing data-driven strategies that enhance brand visibility, drive customer acquisition, and optimize marketing ROI. She possesses deep expertise in SEO/SEM, content marketing, social media strategy, marketing automation, and advanced web analytics. Melissa is passionate about leveraging data insights to understand customer behavior and craft compelling narratives that resonate with target audiences. She is known for her ability to build and mentor high-performing teams and to translate complex analytical findings into actionable business recommendations. Currently, she is focused on exploring the intersection of AI in personalized marketing campaigns.
Professional Summary
Melissa Hilbert's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Increased Organic Traffic by 150%
Led a comprehensive SEO overhaul and content strategy revitalization for a mid-sized e-commerce company, resulting in a 150% increase in organic search traffic and a 60% growth in organic revenue within 18 months.
Developed Award-Winning Social Media Campaign
Conceived and executed an innovative social media campaign that won the 'Best Use of Social Media in Marketing' award at the Digital Impact Awards, achieving over 5 million impressions and a 35% engagement rate.
Implemented Advanced Analytics Framework
Designed and implemented a company-wide marketing analytics framework, integrating multiple data sources to provide a unified view of customer journey and campaign performance, leading to a 20% improvement in marketing budget allocation efficiency.
Speaker at 'Marketing NXT' Conference 2023
Invited speaker at the 'Marketing NXT' Conference, where she presented on 'The Future of Personalization: AI-Driven Customer Journeys' to an audience of over 500 marketing professionals.
Educational Background
BA, English
Tufts University
MS, Library and Information Science
Simmons University
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Company Overview
ClarivateClarivate is a global leader in providing trusted insights and analytics to accelerate the pace of innovation. They empower customers to discover, protect, and commercialize new ideas faster by delivering content, data, and analytics across the research and development lifecycle, including scientific and academic research, patent intelligence, regulatory standards, pharmaceutical and biotech intelligence, domain protection, and intellectual property management. Key brands include Web of Science, Derwent, Cortellis, CompuMark, and MarkMonitor.
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