Melanie Barton
La Fargeville, New York,United States
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Melanie Barton is a highly accomplished Senior Marketing Director with 12 years of experience specializing in digital strategy, brand development, and go-to-market execution for technology companies. She has a proven track record of driving significant revenue growth, building high-performing teams, and launching successful products in competitive markets. Melanie is passionate about leveraging data analytics to inform marketing decisions and creating compelling narratives that resonate with target audiences. She is known for her collaborative leadership style and her ability to translate complex technical features into clear customer benefits.
Professional Summary
Melanie Barton's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Scaled User Acquisition by 300% for Tech Startup
Developed and executed a multi-channel digital marketing strategy that increased qualified leads by 250% and scaled user acquisition by over 300% within 18 months, contributing directly to Series B funding.
Led Rebranding Initiative for Mid-Sized SaaS Company
Spearheaded a company-wide rebranding initiative, including new messaging, visual identity, and website launch, resulting in a 40% increase in brand recall and a 25% uplift in website conversion rates.
Built and Mentored Award-Winning Marketing Team
Recruited, trained, and mentored a team of 15 marketing professionals, fostering a culture of innovation and continuous improvement. The team was recognized with an industry award for 'Best B2B Marketing Campaign'.
Exceeded Revenue Targets for New Product Launch
Orchestrated the go-to-market strategy for a flagship software product, exceeding initial sales targets by 35% in the first six months post-launch and establishing a strong market presence.
Educational Background
OHCC, Compliance
American Institute of Healthcare Compliance - Year 2023
CHTS-IS, Health Information Management
Jefferson Community College, Watertown NY - Year 2014
Jefferson Community College Watertown NY
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Company Overview
RevSpringRevSpring is a leading provider of patient engagement and payment solutions for the healthcare industry. They offer a comprehensive suite of services designed to improve patient communication, streamline the billing process, and accelerate payments. Their solutions leverage data analytics and omnichannel communication strategies (including print, text, email, and IVR) to personalize patient interactions from pre-service to post-service, ultimately aiming to enhance patient satisfaction and financial outcomes for healthcare providers.
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